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Guestfolio Partnering with TripAdvisor® to Enhance Hotel Guests Feedback Experience

February 15, 2014 Social Media No Comments Email Email

Guestfolio ( has partnered with the world’s largest travel website* to help hoteliers enhance their online reputation.

The service integrates a TripAdvisor review form seamlessly into the hotel’s online guest satisfaction survey. This means that the guest has the option to easily post a review to TripAdvisor without having to leave the hotel’s branded survey page.

With 260 million unique monthly users on TripAdvisor [comScore, July 2013], and over half of TripAdvisor users stating that they will not book a hotel that does not have reviews, the importance of reviews is very clear.

Since releasing the integrated review service (Monday Dec 9, 2013), Guestfolio hotel partners utilizing the TripAdvisor review service have seen a significant increase in the number of reviews they receive on TripAdvisor.

“Our ranking on TripAdvisor has always been favorable,” said The Iroquois New York ( General Manager Robert Holmes, “What the Guestfolio and TripAdvisor partnership has done for us is make the process seamless for our hotel guests, which has increased the number of reviews we receive. This increase keeps the information current, giving customers relevant information and the confidence to book our hotel.”

With an average of 65,000+ surveys delivered every month, Guestfolio aims to deliver a high volume of new TripAdvisor reviews for hotel clients – quantity and freshness of reviews being two of the key factors in the TripAdvisor popularity index ranking algorithm.

“Although the algorithm of Tripadvisor hotel rankings is one of today’s great ‘Cadbury Secrets,’” said the General Manager of Crystal Lodge & Suites (, Ian Lowe, “what is not a secret is that frequency of reviews plays a role in overall hotel rankings. Since Guestfolio installed their seamless link for our guests to post a review, we have seen a healthy increase in the number of reviews. Over the past 60 days we have earned 40% more reviews [Revinate: 2014] than competitor hotels almost twice our size.”

Guestfolio features provide hotels with customized solutions for a better guest experience and satisfaction.

“Hoteliers are looking for a solution that connects the entire guest journey together,” said Duane Hepditch, President, Guestfolio. “With this partnership we can now build a profile of a guest from the ‘book now’ button through to what they post on social media. It’s quite powerful but it can also ensure an exceptional experience for repeat guests.”

The seamless integration with TripAdvisor, combined with Guestfolio’s powerful email marketing tool, mobile concierge and Guest Management System (GRM), gives hotel clients an advantage in the Hospitality Business.

For more information about Guestfolio call 1.604.932.2510 or by email Duane(at)guestfolio(dot)com.

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