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Gulf Region DMC Aims At Australia

April 17, 2014 Appointments No Comments Email Email

ONE of the Arabian Gulf region’s best known destination management companies is taking aim at the growing Australian market and has appointed North-Sydney-based Randall Marketing as its Australian marketing consultants.

During a visit to Australia recently the sales and marketing director of Dubai-based 1001 Events , Mr Luis Rodrigues introduced his company to a range of  MICE operators and wholesalers  selling   travel to Oman, the United Arab Emirates and Dubai.

He spent a week extolling his exotic range of services that await travellers making use of the increased airline schedules into the region from Australia.

Mr Rodrigues said that in the 10 years since 1001 Events launched the company has seen some of its regions grow from virtual obscurity into highly frequented business and leisure attractions for Australian travellers.

He said that the big change in tourism numbers to the three Gulf regions was in the growth in the number of people using them as a full scale holiday destination rather than as a stopover on a longer journey.

“Consequently there is a rapidly growing demand  for top quality DMC services offering everything from  visas and transfers, to accommodation, entertainment, touring, admission to attractions  and other ancillary services”, he added.

RM  chief executive (Business development director, should I used a less important rank to make it more friendly in the field for the industry) Randall Lui said that the addition of 1001 Events was in line with operations at RM’s offices in Hong Kong, Beijing and Shanghai which already had a number of representations from the Middle East, the Maldives and the Seychelles.

Mr Lui also sees the move as an opportunity to explore the ABA (Australian born Asian) market.

He added, “In recent years, this market segment has a strong growth in population and stable income. It will be the next generation of leisure/business travel for those destinations seeking new market in Australia and New Zealand.”

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