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GuocoLand signs landmark deal with AccorHotels for new-built Sofitels in Singapore and Kuala Lumpur

January 7, 2016 Hotel Developments No Comments Print Print Email Email

GuocoLand Limited (“GuocoLand”) has signed a landmark deal with AccorHotels for the management of the Group’s two new-built hotels at Tanjong Pagar Centre, Singapore and Damansara City, Kuala Lumpur, Malaysia. The Sofitel Singapore City Centre and the Sofitel Kuala Lumpur Damansara, adds a total of 534 rooms to the AccorHotel’s luxury brand portfolio.

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“Our upcoming world-class mixed use developments in Singapore and Kuala Lumpur are set to bring modern, liveable spaces to the heart of the business districts in both cities. GuocoLand is pleased to appoint AccorHotels as the hotel manager for both properties as we see strong synergies with the Sofitel luxury brand and services that will cater to the differing needs and demands of our office tenants, residents, visitors and guests,” said Mr Raymond Choong, President and CEO of GuocoLand Group.” The hotels’ business and dining facilities will be easily accessible to office tenants and residents within both developments, providing them with quality working and living experiences in a cosmopolitan setting.”

“We are very excited that GuocoLand has entrusted us to manage these two flagship hotels under our luxury Sofitel brand in what will be very prestigious lifestyle and business hubs,” said Michael Issenberg, Chairman and CEO AccorHotels Asia Pacific. “These two new hotels are set to become icons in their respective cities, being at the centrepiece of landmark developments that will reinvent urban living in two of Asia’s most dynamic destinations.”

The 222-room Sofitel Singapore City Centre will be part of the upcoming multi-billion dollar Tanjong Pagar Centre, which will redefine mixed use developments in Singapore. Located between historic Chinatown and the vibrant CBD, Tanjong Pagar Centre will feature Singapore’s tallest building at 290 metres, a prestigious residential and office tower, premier retail and event spaces and luxury Sofitel hotel, all set around beautifully landscaped parklands and with direct MRT station access.

Guests at Sofitel Singapore City Centre will appreciate the unique, state-of-the-art equipment and programmes offered at the Virgin Active gym, as well as a host of health and fitness-related public activities and events at Tanjong Pagar Centre’s Urban Park which can accommodate up to 2,000 people. The 150,000 sq ft Urban Park will be an ideal location to host public fitness events, such as Zumba and yoga, for the broader community, including hotel guests. Positioned as an ‘Integrated Vertical City,’ Tanjong Pagar Centre will provide a holistic, end-to-end hospitality service for hotel guests.

The Sofitel Singapore City Centre will offer guests the finest luxury accommodations complete with outdoor pool, a plush executive lounge with stunning city views, a 620 sqm ballroom and eight meeting rooms plus world-class restaurant and bars. Surrounded by a wide array of dining and entertainment options, the Sofitel will be exceptionally positioned to take advantage of strong corporate and leisure demand.

In neighbouring Malaysia, the 312-room Sofitel Kuala Lumpur Damansara is also an integral part of a new 8.5 acre integrated development in the upmarket Damansara Heights enclave called Damansara City which will feature two Grade A office towers, two luxury high-rise residences, and an F&B-centric lifestyle mall in addition to the luxury hotel.

The Sofitel will be the first internationally branded luxury hotel in the area and is part of the prime and exclusive Damansara Heights precinct, which boasts close proximity to KL Sentral transportation hub, as well as established townships like Bangsar and Petaling Jaya. The hotel – and indeed the whole precinct – will target corporate clients in the surrounding area, leisure travellers and the MICE market, with Damansara Heights having a reputation as a choice destination for some of Malaysia’s most elite and influential people thanks to its unparalleled value, heritage and distinction. A new MRT station next to the Damansara City development will provide high connectivity to the rest of Kuala Lumpur and Klang Valley.

The Sofitel will feature a lobby lounge, deli, three restaurants and bars, a Club Millesime executive lounge on the 22nd floor, a So Spa, So Fit gym and outdoor swimming pool complete with pool bar. There will also be outstanding meeting facilities including an 840sqm ballroom and five meeting rooms.

The announcement of these new flagship Sofitels comes as the brand is undergoing a renaissance to better meet the needs of today’s luxury guests. Sofitel hotels provide authentic luxury, where innate French elegance artfully blends with local culture to create exceptional experiences.

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