AirAsia hit Sydney big-time yesterday, with a major launch at the city’s harbourside Museum of Contemporary Arts (MCA), where Australian music sensation Guy Sebastian was introduced as the airline’s “ambassador for Australia”.
Sebastian, born in Malaysia and famed in Australia, is perfect for the role. He entertained the travel industry with an impromptu series of songs last night, with the Opera House as a backdrop, and brought the house down.
Sebastian appeared with aviation industry representatives, media and AirAsia trade partners together with AirAsia X Group chief executive Datuk Kamarudin Meranun and Malaysia AirAsia X chief executie Benyamin Ismail.
As well as playing a set of his songs to an enthusiastic crowd, Sebastian also exhibited some of his photographs, which were sold in a silent auction along with AirAsia flights to raise money for The Sebastian Foundation.
AirAsia X Group chief exectuive Datuk Kamarudin Meranun said, “It’s great to be back in Australia promoting artists again. Guy is such a huge talent and we are thrilled to have him onboard. Music and entertainment are a natural fit for AirAsia and he joins other entertainers and celebrities to promote our award-winning service. Beyond that, Guy also embodies AirAsia’s values and ideals with his support of the community through charity work.”
Sebastian will promote AirAsia’s brand, help create some engaging content as well as showcase some of his favourite Asian destinations.
Sebastian’s latest single “Candle” has been released ahead of a forthcoming album and as he judges another season of the hit talent show “X Factor Australia”.
Sebastian was born in Malaysia before arriving in Australia at the age of six and now calls Sydney home with his wife Jules (who was with him last night at the MCA) and children Hudson and Archer.
Over the course of his career, Guy Sebastian has received 25 ARIA (Australian Recording Industry Association) nominations including Single of the Year, Highest Selling Album, Best Male Artist and Best Pop Artist. He won the ARIA award for the Highest Selling Single in 2004 for “Angels Brought Me Here”. With 42 platinum and three gold certifications and a combined album and single sales of nearly four million in Australia, Sebastian is known as one of Australia’s most successful artists.
Last year, Guy Sebastian represented Australia in the Eurovision Song Contest and was placed fifth.
Written by Peter Needham