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Guylian Belgian Chocolate Cafés Grows Its Portfolio with New George St Concept Store

April 16, 2016 Food & Beverage No Comments Email Email

Australia’s premiere Belgian chocolate experience, Guylian Belgian Chocolate Café is launching its exciting new concept in the heart of Sydney’s thriving George St precinct.


The express style café, located at the newly renovated HSBC Building at 580 George St, will open its doors on Friday 15th April 2016 with a host of unique offerings to entice Sydney CBD patrons.

Created for those on-the-go, the boutique Café will boast a plush new fit-out and a sleek design to make takeaway a breeze for busy city workers. Featuring fresh interiors and an opulent marble counter set against modern light wood panelling, the new look will eventually make its way to the entire Guylian Café portfolio in 2016.

The decadent and refined menu will showcase a selection of Guylian Belgian Chocolate Café’s premium freshly baked pastries, baguettes and waffles as well as its signature desserts, tarts and slices – perfect for all-day indulgence. The array of delights on offer will be complemented perfectly by Guylian’s exclusive 100% Arabica coffee blend and world famous Hot Chocolates.

If that wasn’t enough to tantalise the taste buds, Guylian Belgian Chocolate Café will also be launching its NEW Guylian Praline Ice Cream Cups to coincide with the opening. The miniature tubs exude the devine Guylian hazelnut praline flavours encapsulated in a deliciously rich and heavenly ice cream.

Guylian Belgian Chocolate Cafés Marketing Manager, Stephanie Agass says: “We are delighted to launch our newest and most unique offering in the heart of the CBD. 2015 saw the brand experience a new phase of growth, opening 3 new stores with sites in Newcastle, Melbourne and Abu Dhabi. The development of this new concept store cements the continued success and expansion of the Guylian Belgian Chocolate Café brand into 2016.”

Traditional Guylian fans will rejoice as the world’s favourite Belgian chocolates will also be on offer, with a range of Guylian’s bestselling boxed chocolates and individual pralines available at the store, making for the perfect gift for every occasion.

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