The Tourism 2020 strategic plan was launched in February 2014 with the vision of transforming Guam into a world class, first tier resort destination of choice, offering a U.S. Island paradise with stunning ocean vistas for two million business and leisure visitors with accommodations and activities from value to luxury set in a safe, clean, family friendly environment amidst a unique 4,000 year old culture. The plan had eight core objectives to guide Guam’s tourism industry into the year 2020.
“As 2020 approaches, the bureau has started development on the next strategic plan and we would like to gain valuable insights from our local businesses, industry professionals, and island community in evaluating our existing Tourism 2020 plan that we launched back in 2014,” said GVB Chairman P. Sonny Ada.
The Tourism 2020 survey was produced by the GVB Research Department and takes approximately 15 minutes to complete.
As a reference, here is the link to the Tourism 2020 Plan: https://www.