The Guam Visitors Bureau (GVB) is seeking interested businesses and industry partners that would like to team up to develop special offers for its annual signature event, the Shop Guam Festival 2015.
The Western Pacific’s biggest and most highly anticipated shopping event, Shop Guam begins on November 1, 2015 and runs through February 15, 2016. It is the only cooperative campaign that Guam businesses can join free of charge for advertising to 8 international markets simultaneously; Japan, Korea, China, Taiwan, Hong Kong, the Philippines, Russia and the United States. The GVB signature event will be promoted across traditional and social media, mobile platforms and travel trade channels.
Aimed during the holiday season and major shopping dates like Black Friday, local residents and visitors will be able to enjoy exclusive deals on retail, dining, optional tours, attractions, and entertainment. Fashion shows and other fun opportunities are also planned for people to enjoy tax-free shopping and experience Guam’s unique culture.
“We invite our local businesses to continue to be a part of the Shop Guam Festival. As a highlight of this year’s Shop Guam Festival, we want local residents and visitors to have better access to products made only on Guam,” said GVB General Manager Nathan Denight. “Along with print guides in 6 different languages, GVB will also be bringing back the popular Shop Guam Festival mobile application that will be more informative and user-friendly than ever!”
The global social media marketing campaign was first launched in 2012 to position Guam as a modern, fashionable, and diverse destination to shop. Following the 2013 campaign, the Shop Guam Festival won a distinguished Pacific Asia Travel Association (PATA) Gold Award for excellence in marketing media and has increased media coverage to $8.7M. The goal of the event is to provide visitors a unique, fun, and wholesome travel experience while promoting local businesses, assert Guam as a world-class destination for shopping and travel, as well as to stimulate the local economy.
For more information about participation in the Shop Guam Festival co-op program or development of special offers, please contact GVB’s Shop Guam Festival Event Liaison Catherine Bungabong at (671) 988-8871 or email [email protected]. The submission deadline is August 8, 2015.