After a six-month, in-depth study of passengers’ flight demands, Hainan Airlines frequent-flier bonus plan, the Fortune Wings Club, announced on June 30, that it will enact a comprehensive upgrade of its membership system on January 1, 2016. In addition to the newly added Platinum Card and Select Card levels, according to the corresponding member level travel features, many innovative new benefits shall be added including opportunities for free upgrades, mileage credit, VIP qualification status gifts for friends and family and so on, with a view to sharing the frequent flyer program of Hainan Airlines, Grand China Air, Tianjin Airlines, Hong Kong Airlines, Lucky Air, and Capital Airlines to provide services that are better suited to demands.
It is understood that the new membership system will have three major changes:
First, there will be the two new levels of Platinum Card and Select Cards, truly setting off from the travel requirements of members to tailor-make more personalized membership benefits.
After the upgrade, Fortune Wings Club will upgrade the current three membership levels of Gold Card, Silver Card and Fortune Wings Card to Platinum Card, Gold Card, Silver Card, Select Card, and Fortune Wings Cards. The two newly added membership levels will absorb the two groups of regular first-class and business-class members and those who take 4-19 flights per year.
By collecting VIP member suggestions and truly setting off from member demands, the new membership system has added a Platinum Card membership level, and added even more personalized VIP benefits; it has set up the Select Card membership level, and allows normal members to enjoy VIP treatment through gifted discount upgrade vouchers, which shows Hainan Airlines’ corporate attitude when it comes to public achievement, public participation, and public sharing.
Second, new opportunities for free upgrades, mileage credit, VIP status gifts for friends and family and other benefits are added, showing personalized butler services while remaining internationally compatible.
Hainan Airlines is innovatively bringing out free upgrade benefits, that is, VIP members have the opportunity to upgrade for free to first class when purchasing full price economy class tickets. There is no need to apply in advance, and there are unlimited seat upgrade opportunities.
It is worth mentioning that for this upgrade, Hainan Airlines will bring out a luxury business gift with a lot of great content in the domestic airlines industry — the “gift family and friends VIP status” benefit. Platinum Card members can gift one free Fortune Wings Silver card to family and friends each year to enjoy VIP privileges.
In addition, the new membership system has also added a series of international mainstream VIP membership benefits, such as being able to have two travel companions enjoy the VIP lounge and checking in at the VIP counter. A mileage credit of 20,000 mileage can be used and other exclusive benefits. Services are internationally compatible. Meanwhile, a 7*24-hour VIP hotline, appointment guide service, first/business class security channel, distant shuttle bus and other butler services have also been added.
Third, as China’s first company to launch a fixed-level status rolling validity, making it so each flight that members counts.
The validity period for Hainan Airlines VIP members has also been reformed. In China’s first fixed-level status rolling validity system, that is, within the validity period of the VIP card, once the grade mileage or grade flight segment exceeds the level maintenance standard part in the member’s mileage account, this can be rolled into the next level maintenance period. It is distinguished from the VIP status fixed-level standards of other companies in China, truly allowing members make every flight count.
Hainan Airlines has always had the passenger in mind, constantly bringing out innovative service concepts and personalized service products. The launch of this new membership system is yet another innovation following mileage purchase, gifted mileage and many famous global incentive program mileage conversion products. Meanwhile, in late 2015 and 2016 Hainan Airlines Fortune Wings Club will continue to bring out many updates with member needs at the core, continually creating a new Fortune Wings Club rewards program.