Hainan Airlines Co., Ltd announced on May 18 that it is joining hands with the world’s largest loyalty point platform, Points.com, in a global partnership effective the same day. Hainan Airlines Fortune Wings Club is Points’ first airline partner in mainland China as well as the first airline in mainlandChina to launch a frequent flyer plan based on mileage sales. Fortune Wings Club’s points can be exchanged for the points of many world-renowned airlines.
Hainan Airlines has rolled out multiple value-added services, including mileage purchase and gift promotions, Buy & Gift and the loyalty points exchange service, Exchange. Members of Hainan Airlines Fortune Wings Club can easily buy additional miles for themselves or their families and friends at favorable prices on the Hainan Airlines international website (www.hainanairlines.com ) as well as redeem their favorite airline service products or physical rewards, signifying that Hainan Airlines Fortune Wings Club is the first in mainland China to launch a frequent flyer plan based on mileage sales.
In addition, through the Point platform partnership, Exchange, Hainan Airlines allows flexible mileage exchanges between Fortune Wings Club members and many international airlines and hotel groups, including the loyalty plans of JetBlue Airways, Asia Miles, Virgin Atlantic Airways and InterContinental Hotels, greatly broadening the versatility and enhancing the value of Fortune Wings Club miles. In the future, members will be able to exchange their Fortune Wings Club points with those of other airlines quickly and efficiently with this new service.
Hainan Airlines product director Yuan Huifang explained: Hainan Airlines has always focused on its clientele, constantly adjusting products and services according to market trends. The rollout of this new service is aimed at aligning with the upstream and downstream resources of other airlines and hotels and serving the interests of members through more diversified, rapid, flexible and efficient mileage sales and redemption of miles as the medium, creating a new ecosystem for Fortune Wings Club members.
Points.com, founded in 2000, is the initiator of the loyalty point platform as well as the world’s leading loyalty management company, with more than 50 major partners around the world. As the first airline partner based inChina, Hainan Airlines will team up with the Points platform to proactively bring the points collected by the flying public in multiple platforms into one common pool and to provide members on both sides of the partnership with more value-added services.
Hainan Airlines Co., Ltd, founded in 1993, is China’s only SKYTRAX five-star airline. The airline has a young fleet mainly composed of Boeing 737s,787s and Airbus 330s equipped to transport both passengers and freight. Its aircraft boasts a premium first class with an independent space for each passenger and a spacious and comfortable new business class. The airline has over 700 inbound and outbound routes connecting more than 90 cities, covering China and reaching across Asia and into Europe and North America.