Hainan Airlines sign up to Travelport’s Digital Media Solutions to promote new routes and grow bookings
This media agreement extends Travelport and Hainan Airlines’ existing partnership which saw the carrier sign up for Travelport’s Rich Content and Branding merchandising technology at the beginning of 2014. Hainan Airlines specifically wanted to deploy Travelport’s Digital Media Solutions, which enable it to put promotional messages on the screens of 68,000 connected agents worldwide, to enhance visibility of its new direct routes following its recent expansion into North America.
Specifically, the new agreement will promote Hainan Airlines’ new direct routes between San Jose-Beijing, Seattle-Shanghai and Boston-Shanghai serviced exclusively by the Boeing 787 Dreamliner. This will enable Travelport-connected travel agencies worldwide to search and book the best available options offered by Hainan Airlines, and increase bookings on a global scale through Travelport Digital Media Solutions, including Sponsored Flights, Sign-On Messages and Headlines.
Niklas Andreen, SVP of Hospitality and Digital Media at Travelport, commented: “We are extremely pleased to have signed this new agreement with Hainan Airlines, who are recognized for their five star service and innovation. Our Digital Media Solutions play an integral part in our strategy to help travel providers maximize revenues, and communicate specific messages to the global travel trade through highly targeted campaigns.”
Mr. Li Xiang, Director of International Business at Hainan Airlines, added: “Having already signed up to Travelport Rich Content and Branding, it was a great opportunity to leverage this technology and continue working closely with Travelport on a customized digital media and content program to deliver our goals. We are confident that through Travelport’s Digital Media Solutions and our world-class service, we can reach a wider global audience and increase revenues.”