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Hands on with the KODAK EKTRA Smartphone at CES 2017

January 7, 2017 Exhibitions No Comments Email Email

Eastman Kodak Company and Bullitt Group today announced the KODAK EKTRA Smartphone will be on display at the Kodak Studios (South Hall 1, Booth 20619) at the 2017 Consumer Electronics Show (CES). The photography-led smartphone was released across Europe in December 2016 and CES 2017 will be the first time the device has been unveiled to the U.S. market ahead of its availability for pre-order in the U.S. and Canada in April 2017.

Optimized for performance across GSM networks including AT&T and T-Mobile, the KODAK EKTRA Smartphone is incredibly fast and delivers powerful imaging and editing capabilities to capture exceptional images, whatever the environment. The KODAK EKTRA Smartphone fuses the best of Kodak’s rich history in imaging with the latest innovations in smartphone photography and is a key addition to the Kodak portfolio on display at the show.

Jeff Clarke, Kodak Chief Executive, said, “Since it was first unveiled, the KODAK EKTRA Smartphone has generated extraordinary interest from those who appreciate its classic retro design combined with the latest innovations in smartphone photography. Its ability to capture images like a camera but with the ease of a phone has a natural appeal to all photography enthusiasts.”

For those unable to attend CES 2017, there will be daily live streams, demonstrations and an image gallery available via the @Kodak social media channels, showcasing the photography-first KODAK EKTRA Smartphone alongside the entire range of contemporary consumer products on display at the Kodak Studios.

Isaac Julien, installation artist and filmmaker who has been trialing the KODAK EKTRA Smartphone commented, “A camera phone is one of the most useful tools an artist-filmmaker can have. It has a visual archive that I constantly refer to and what I need to not only remember the past, but also to go forward. The KODAK EKTRA phone is therefore one of the most exciting products to come out. Not only am I able to capture images with the ease of a phone but remarkably it has all the functions of an advanced camera.”

“We have been overwhelmed with the success of the KODAK EKTRA smartphone launch across Europe and are delighted to be bringing it to the Consumer Electronics show and showcase its imaging capabilities ahead of our imminent U.S. market launch,” said Peter Stephens, CEO Bullitt Group, mobile device brand licensee for Kodak.

At the heart of the KODAK EKTRA Smartphone is a 21-megapixel fast focus camera sensor with f2.0 aperture, and an industry leading 13-megapixel front-facing camera with Phase Detection Auto Focus PDAF and f2.2 aperture. The custom-built camera app is controlled by an intuitive haptic touch, SLR-style Scene Selection Dial, where adjustments are made in real time via a range of settings including HDR, Landscape, Portrait, Macro, Sport, Night-time, Panorama and Bokeh, alongside a Smart Auto mode which auto-selects the best conditions for your photographs. In Manual mode, more advanced users can adjust exposure, ISO, focus, white balance and shutter speed, with the results being visible on the screen as changes are made.

The camera blends high quality low-light and night time photography, utilising ARCSOFT Night Shot technology combined with a Kodak certified lens coating which allows even more light to reach the sensor — as well as reducing ISO noise, brightening underexposed areas and stabilising blur from slow shutter speeds. Dynamic Focus and Object Tracking give additional control over the camera focus while crisp, clear images are guaranteed through automatic Image Noise Reduction features, reducing the need for extensive post-editing.

The KODAK EKTRA Smartphone has an ergonomically weighted and high quality industrial design, underlining its camera styling and featuring a dedicated dual press shutter button in the horizontal style of traditional cameras. The device also features a Super 8 app, providing professional effects reminiscent of Kodak’s iconic Super 8 motion picture film stocks. A lightning-fast HELIO X20 Decacore processor powers the ANDROID Marshmallow smartphone.

The KODAK EKTRA Smartphone includes editing software from SNAPSEED, providing exceptional tools to edit images on the go without having to download any additional apps. This enables users to transform images for professional results similar to many popular desktop image editors. Sharing the results in real time is also easy with integrated social media apps and the Prints app is a simple way to select your best shots to be professionally printed.

KODAK EKTRA Smartphone key features:

  • ANDROID 6.0 (Marshmallow)
  • Professional results from a 21MP fast-focus camera sensor with F2.0, PDAF, OIS, Dual LED Flash
  • 13MP phase detection auto focus front-facing camera with F2.2 PDAF
  • Helio X20 2.3GHz Decacore processor with 3GB RAM
  • 32GB memory, expandable with MicroSD cards
  • Advanced Manual Mode – adjustable on Exposure, ISO, Focal Length (Manual/Auto), White Balance, Shutter Speed, Aperture (fixed f2.0 main camera)
  • Familiar scene selection dial experience – includes scene modes Smart Auto, Portrait, Manual, Sports, Bokeh, Night-time, HDR, Panorama, Macro, Landscape, Film / Video
  • Integrated high quality printing app
  • Super 8 video recorder
  • Integrated social media sharing
  • 3000mAh, with USB 3.0 Type C fast charger

The KODAK EKTRA Smartphone will be priced at $549 and will be available for pre-order in the US and Canada in April via www.kodakphones.com.

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