Happiness Is a Warm Beach (In Hawaii) Jetstar’s Instagram Photos Reveal Australians’ Happy Travel Moments
More than 1,300 Instagram images posted by Jetstar fans were studied to find out what makes Australians happy when they travel.
After the tropical paradise of Hawaii (15%), which topped the list, came the Sunshine State of Queensland (13%) showing that it is beach getaways that hold the top spots on the happy holiday hit list.
Almost one in 10 (8 per cent) of the photos featured Australian holiday hotspot Bali, with European destinations (11 per cent) and the USA (8.5 per cent) also making holidaymakers happy.
The images have been collected to create a first-of-its-kind film with renowned French artist and musician, Hierophante. The video content features hundreds of carefully curated images from fans all over Australia.
The footage shows that beautiful landscapes and stunning coastlines captivate Australians the most with a third (31 per cent) of all images featuring beaches. Other natural wonders such as rainforests, sunsets (both 8 per cent) and waterfalls (7 per cent) are also popular themes.
Aircraft shots fly high for those wanting to capture the excitement of the journey, not just the destination (15 per cent).
Jetstar Australia and New Zealand Chief Executive Officer David Hall was thrilled to see the video produced from the images.
“It’s fantastic to see the collation of our passengers’ happy travel moments, from ‘wing’ shots out of our aircraft windows, to the joy of discovering the many places Jetstar flies to in Australia and overseas,” Mr Hall said
“At Jetstar we truly believe that travel is one of the greatest keys to happiness and for the first time our new film captures happy holidays through the eyes of travel-loving Australians.”
In true Jetstar style, many fans showed they knew how to let their hair down on holiday with a classic selfie. The “Jetstar Jump” was present in more than half (51 per cent) of the Instagram photos.
The Jetstar Ticket to Happiness film will premiere on Jetstar’s social media channels later this month:
Facebook: Jetstar Australia