Centara Hotels & Resort’s latest venture is a brand-new property now being built in Sriracha, Chonburi. The Centara Sonrisa Residence and Suites Sriracha, currently being developed by Smile Condo (2011) Co. Ltd, will operate as a family-friendly four-star residence. The hotel is now in the design phase and the Centara Group expects that it will open on schedule in the first quarter of 2017.
Mr. Thirayuth Chirathivat, CEO of Centara Hotels & Resorts, comments that the addition of a new property in this location, close to both Bangkok and booming Pattaya, makes strategic sense. “I am happy to see that we are developing yet another unique facility so that we can continue to build our brand in Thailand.”
The new hotel will contain 150 comfortable, modern rooms, each of approximately 32 square metres. On the premises will also be a full-service restaurant, a fitness centre, a generous swimming pool and outdoor leisure area, children’s facilities, and an ‘E-Room’ business centre along with two meeting rooms suitable for 30 to fifty people. Centara properties are also known for their award-winning spa facilities, and this hotel will be no exception, as it will be home to another of the group’s luxurious and inviting spa destinations.
Senior Vice President Sales and Marketing at Centara Hotels and Resorts, Chris Bailey, says that he is confident that the hotel will be successful, “as we have a clear target market, which fits very well with the facilities and location”.
The overall investment figure, encompassing both land and construction costs, will be approximately 3.5 THB mn/per key.
Centara Hotels & Resorts is Thailand’s leading operator of hotels, with 48 deluxe and first-class properties covering all the major tourist destinations in the Kingdom. A further 26 resorts in Maldives, Vietnam, Bali, Sri Lanka, Mauritius, Ethiopia, Qatar, Laos and Oman brings the present total to 74 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs. Centara operates 30 branches of Spa Cenvaree, one of Thailand’s most luxurious and innovative spa brands, together with 7 branches of the value brand Cense by Spa Cenvaree, which provides core spa services for busy travellers. The company’s Kids’ Club is available at all the family-friendly resorts to ensure that the youngsters and teens have their own leisure zone. Centara also operates three state-of-the-art convention centres in Bangkok, and two in northeastern Thailand, one being located in Udon Thani and the other in Khon Kaen. The latest Centara brand is named COSI Hotels, an affordable lifestyle brand designed for travellers who predominantly make their bookings via the internet and who want comfort and convenience at affordable prices; the brand is under development with the first property due to open in 2016.