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Hard Hitting Topics Populate Proud Experiences Inaugural Programme

April 11, 2018 Conferences No Comments Email Email

Reed Travel Exhibitions has this week published its highly anticipated Master Class programme, forming the educational component of their new Proud Experiences event which takes place 6-8 June 2018 in London. first educational sessions will tackle a raft of central issues affecting the burgeoning LGBTQ+ travel and tourism market – a sector valued at $211 billion.

The world premiere of Proud Experiences will deliver 8 high level Master Classes over the two day period and have been programmed to fit around the key networking and pre-scheduled appointments where leaders from the travel & lifestyle sectors will do business together.

Topics covered this year include: Building revenue, emerging markets and new travel products aimed at the LGBTQ+ sector; retail trends and considerations; and good practice in LGTBQ+ travel and tourism from brand leaders who have taken advantage of the growing market. how to sell to and service the transgender traveller; LGBTQ+ Asia – a challenge or opportunity for the travel industry; safe travel and sexual tourism; the Hong Kong Games 2020 – how it will change the Asian LGTBQ+ travel and tourism landscape; lessons in good marketing practice from consumer marketeers who have successfully targeted the sector;

The Master Classes, which are only open to Hosted Buyers and exhibitors attending Proud Experiences, will be one hour in length and will feature industry leaders, some of whom will be flying into London especially for the event.

Presenters will include many who have not spoken in this sector before: The line up of international speakers includes: Douglas Thompson, the founder of Purple Dragon, Asia’s oldest LGBTQ+ travel agent; Erza Setyadharma, Indonesia’s leading travel writer, author and socialite; Ed Salvato, American Author and founder of the ManAboutTheWorld Magazine; Stefano Ferri, leading Italian travel writer; Jennifer Grant – founder of Destinations, the UK’s leading lesbian and transgender agency; Darren Burn, founder of OutofOffice, the UK’s leading LGBTQ+ focused travel agent; Peter Jordan, founder of Gen C Traveller and Europe’s leading expert of millennial travel and tourism. UK travel brands known for excellence in servicing the LGBTQ+ community are represented by: Elio Lopez from Belmond; David Winterton from Emerald Waterways; and Carrie Grant from Kuoni Douglas Thompson, the founder of Purple Dragon, Asia’s oldest LGBTQ+ travel agent; Erza Setyadharma, Indonesia’s leading travel writer, author and socialite; Other names to be announced in due course and the full programme of sessions are available at

Half of the Master Classes this year are being put together by leading consumer media brands including: The Daily Telegraph, Out Travel Magazine, Attitude and leading travel trade title TTG.

A host of leading international travel brands have signed up to exhibit including: Aman Resorts, Belmond Hotels, Trains & Cruises, EDITION Hotels, L.E. Hotels, Malta Tourism Authority, Nikki Beach, Nobu Shoreditch, Principal London, Pulitzer Amsterdam, Scandic Hotels, The Set Hotels, Visit Los Cabos and Vienna Tourism Board.

Buyers attending will represent agents in 10 countries including the key LGBTQ+ markets of America: South America, Europe and the opening Asian markets where major new business opportunities are forming.

Simon Mayle, Reed Travel Exhibitions Event Director commented, “Education is a key component of Proud Experiences! We know this sector sometimes finds it challenging to sell to, and service this community. We hope PROUD will provide the intimate networking experience to allow them to learn, develop marketing strategies and improve the way they integrate with and service this major new business opportunity”.

Javier Cedillo-Espin- onefinestay CEO attending as an Exhibitor said:
“onefinestay are thrilled to be a part of PROUD Experiences 2018. The LGBT community has always been an important and respected part of our guest base; the launch of a show like this is a great way to help us, and others in the industry ensure that all guests feel valued at every step of their travel experience.”

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