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Hard Rock Hotels & Casinos Music Amenity Program Celebrates Evolving Sounds and Musical Diversity

March 15, 2014 Hotel News No Comments Email Email

Hard Rock Hotels & Casinos – with locations from Bali and San Diego toSingapore and Macau – announces the release of tracks. Vo.10, the latest collection of playlists available exclusively to hotel guests around the world as part of the brand’s complimentary music amenity program, The Sound of Your Stay®.

Showcasing a current mix of artists and genres, and available from February – August, the collection features playlists curated by three industry-leading record labels: Capitol Records – home to a broad array of artists ranging from classic acts, such as The Beatles and the Beach Boys, to modern pop artists, such as indie headliners Capital Cities and New York City newcomers Basic Vacation; Red Light Management – the innovative label boasting a diverse roster of nearly 200 of the biggest names in music; and SESAC Latina – the fastest growing performing rights company with an international reach and artists whose style spans virtually every genre of Sidebarcbc_468x220music.

“Hard Rock’s core is music, and we love connecting our guests to our brand’s passion through our constantly evolving programs like The Sound of Your Stay,” said James Buell, director of music and marketing at Hard Rock International. “By partnering with renowned labels we’re able to bring music from classic and new artists to our guests, while supporting artistic expression and growth.”

Hard Rock teamed up with Capitol Records to introduce music fans worldwide to new and noteworthy artists with the “City”playlist, the first of three in the Volume Ten Collection. Featuring a wide range of genre-bending performers continuing to expand the musical palette, the playlist features edgy-pop starlet Sky Ferreira’s “You’re Not the One,” a gritty 80’s influenced jam that seamlessly transcends into the next track, “I Believe,” an emotionally-charged anthemic single brought to life by Basic Vacation. The “City” playlists also flaunts the sounds of bands such as Parade of Lights, Sick Puppies and The Olms.

In a time where electro-influenced records cover most of the musical landscape, Hard Rock and Red Light Management’s re-energized “Players” playlist applauds fresh material and raw vocal talent. The playlist opens with a hard charging and rock-driven single, “Shameless” by Lissie, an American folk Phenomenon, known for her tenaciously powerful vocals. Continuing its theme of celebrating fearless individuality, the “Players” playlist features Ben Harper’s “I Don’t Believe a Word You Say,” a blues-tingled rock melody with dueling guitars and harmonica action by one of the most revered names in blues, Charlie Musselwhite. Featuring lush grooves, soul influences and pure talent, including The Heavy’s “What Makes a Good Man?” and Kaiser Chief’s “Misery Company,” the “Players” list is a testament of the gritty revival.

The final playlist on the tracks. Vo.10 collection, “Resort,” curated by SESAC Latina, is a collection showcasing established and emerging Latin artists that speaks to music’s evolution and the infusion of Latin influences in today’s hits. Venezuelan pop heartthrobs, Grupo Treo, appear on the list with their hit romantic ballad, “Mi Amor,” which effortlessly seduces listeners to dance-along. Melding sultry poetic wordplay, a lingering baritone voice and smooth strums, Enrique Bunbury’s “Despierta,” is a fantastic addition to the “Resort” playlist that when paired with the sounds of Jencarlos Canela, Billy Mendez and Fonseca speaks for the diversity of Latin music as artists reinvent the genre.

Appealing to the modern business or leisure traveler, the three elements of The Sound of Your Stay® create an unparalleled, authentic experience, allowing guests to channel their inner rock star –whether setting the mood with one of three playlists, nailing power chords on a Fender guitar during a jam session or matching beats and remixing like a professional DJ on a Traktor Kontrol mixer. As the first of its kind, this groundbreaking amenity program sets the industry standard in interactive programming, designed to provide guests with an all-encompassing music experience in the comfort of their hotel room.

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock properties offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s portfolio of Hotels and Casinos are located in the world’s most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.

To book a vacation experience at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

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