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Hard Rock International Amps Up The Perks With Newly Unveiled Hard Rock Rewards® Across Cafes, Hotels and Rock Shops

May 9, 2016 Loyalty No Comments Email Email

Hard Rock International – owners of one of the world’s most recognized entertainment and lifestyle brands – announces key upgrades to the brand’s global guest loyalty program – Hard Rock Rewards®.

As a unified loyalty program developed to recognize and reward the brand’s dedicated fans, Hard Rock Rewards allows fans worldwide to earn exclusive privileges whether they choose to dine at a Hard Rock Cafe, vacation at a Hard Rock Hotel, or purchase the brand’s iconic merchandise at a Rock Shop.

Proving that being a Rock Star has its privileges, Hard Rock Rewards members simply provide their Rewards ID every time they visit a participating Hard Rock Cafe, Rock Shop and Hard Rock Hotel to enjoy elite benefits, such as priority seating and special birthday offers. Hard Rock Rewards members also receive access to collector’s only events and the opportunity to earn free night stays, in addition to a personalized portal on that tracks all global Hard Rock visits and progress towards special milestones and rewards.

“As our global fan base continues to grow and travelers become increasingly savvy about hotel loyalty programs, it is our ultimate goal to reward fans for their passionate commitment to Hard Rock through personalized experiences and benefits they desire,” says Amy Ceriani, director of customer loyalty at Hard Rock International. “From a welcome amenity for each stay and late check-out priority to converting points into free night stays, the newly revamped program allows us to continue providing members around the world with the opportunity to share special and authentic moments.”

Studies show that 84 percent of business travelers and 79 percent of leisure travelers choose to redeem points for hotel nights,” says Nora Swire, senior director of marketing, Hotels & Casinos at Hard Rock International. “With a focus on free night stays, the new Hard Rock Rewards platform allows us to enter the next phase of fan loyalty by providing an incentive we know our fans will be excited about.”

For more information on Hard Rock International or Hard Rock Rewards, please visit and

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