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Hawai‘i boogie-woogie delivers great tourism message

June 29, 2017 Headline News No Comments Email Email

Hilton Sydney’s historic Marble Bar turned into a mini-Hawai‘i on Monday night as the Hilton Portfolio of Hotels in Hawai‘i, Hawai‘i Tourism Oceania and O’ahu Visitors Bureau gathered to remember Pearl Harbor and give the travel industry the latest tourism news on Hawai‘i.

The attack on Pearl Harbor, which brought the US into World War II, happened 75 years ago last December, so there was a retro touch to Monday’s festivities, with Marble Bar decked out like the America of the 1940s as the fabulous Starr Sisters recreated the music and mood of the era of Western Swing and boogie-woogie.

Gai Tyrrell and Heather Jeffery from Hawaiian Airlines

Kerri Anderson, Australian country manager for Hawai’i Tourism Oceania, said Australia had become Hawai‘i’s third largest international market, with 335,753 Aussies visiting in 2016.

Gai Tyrrell, Hawaiian Airlines regional director Australia and New Zealand, said Hawaiian had new, extra comfortable seats to make it even easier for Australians to fly to Hawai‘i. Hawaiian’s generous baggage allowance is renowned.

Hilton Hawaii Prize Winners (from left to right) – Hualani Baptiste, Hilton Hawaiian Village; Morgan Reid, Delicious; Elisa Elwin, Out and About With Kids; Angie Kelly; Mark Sarivan, Vogue; Cynthia Rankin, Group PR Director, Hilton Hawaii.


“We are the most on-time carrier in the USA,” Tyrrell said, “and we are the 10th most profitable airline in the world. We have great, wonderful support from all of you in New Zealand and Australia!”

There’s plenty happening in Hawai‘i this year. Earlybird registration has opened for this year’s Hawai’i Global Tourism Summit, to be held in Honolulu, 19-21 September 2017.

Marble Bar takes on American flavour

Presented by the Hawai‘i Tourism Authority, the three-day Global Tourism Summit will explore and analyse contemporary subjects in the tourism marketplace including the evolution of the accommodation industry, representation of culture in tourism and capturing the millennial market.

Other topics including global marketing, technology and innovation will also be highlighted in presentations and panel discussions.

The Starr Sisters

Anderson said the Hawai‘i Global Tourism Summit is one of the leading tourism industry events in the world.

“This year’s Tourism Summit offers a fantastic opportunity for attendees to hear from leading experts, network with their peers, and of course experience Hawai‘i’s famous aloha spirit,” she said.

“The program will showcase the best practice initiatives of Hawai‘i’s diverse tourism industry, as well as providing a platform for participants to collaborate on industry trends, strategic alliances, and emerging opportunities.”

The Starr Sisters in action

“Sustainability will also be central to this year’s summit and its incorporation in the future of tourism will be a featured topic across the program.”

Meanwhile, the Hawaiian Islands played host this month to over 100 meetings, incentives, conferences and events (MICE) clients from across the globe in a world-first international business summit, highlighting the state as an ideal destination for corporate events.

The Experience Aloha Business Exchange gave participants the opportunity to network with around 50 of Hawai‘i’s top MICE tourism suppliers including hoteliers, destination management companies, transportation operators and more.

Anderson said that the summit was the perfect setting for Oceanic MICE clients to experience Hawai‘i from a group perspective.

“The best way to learn about Hawai‘i is to experience it first-hand, and the Experience Aloha Business Exchange gave HTO the opportunity to showcase the abundant group experiences on offer in Hawai‘i.”

“It was a fantastic initiative which allowed our 14 Australian and New Zealand participants to connect and collaborate with both Hawai‘i’s local MICE stakeholders and our global MICE network also,” she said.

The destination’s trademark beauty and “aloha spirit” proved a hit with the Oceanic delegates.

The MICE market makes up approximately 30% of Hawai‘i’s tourism demographic globally, with increased airlift boosting these numbers to an all-time high in 2017.

Written by Peter Needham

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