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Hawaii sees more visitors, but total spending stays flat in May

July 6, 2013 Destination Hawaii No Comments Email Email

egtmedia59Visitor arrivals to Hawaii rose by nearly 4 percent in May, but total spending was flat at $1 billion, the Hawaii Tourism Authority said Friday.

There were 646,711 visitor arrivals last month, 3.7 percent more than the 622,380 arrivals in May 2012. Year to date, the number of arrivals totaled 3.44 million, 5.7 percent higher than the 3.25 million who came to the Islands during the first five months of 2012.

Total spending in May was $1.049 billion, down 0.06 percent from the $1.055 billion that visitors spent in May 2012. However, total spending during the first five months of this year totaled $6.1 billion, 5.1 percent higher than the $5.8 billion in spending during the same period last year.

Average daily spending declined by 1.9 percent in May, while the average length of stay declined 2.3 percent, the HTA said, noting that the trend toward more arrivals but short stays and lower daily spending was evident in three of the top four markets to Hawaii — the West Coast of the United States, Japan and Canada.

“Consumers have become more cautious of their spending as the price of a Hawaii vacation continues to increase, resulting in a shorter length of stay and reductions in daily visitor spending,” HTA President and CEO Mike McCartney said in a statement. “In order to maintain market share, the HTA continues to work with its airline and other industry partners on developing marketing programs that stimulate interest and drive demand to all of the Hawaiian Islands.

“Through these efforts, we have been able to increase visitor distribution throughout the state, which has resulted in positive arrivals to each of the major Hawaiian Islands both in May and year to date,” he said.

http://www.bizjournals.com/

Edited By : Bill Hurley

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