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Hawai‘I Shares Aloha Spirit At AIME 2017

February 20, 2017 Trade Events No Comments Email Email

Six Hawai‘i partners will be at AIME this year to share the Aloha Spirit along with the latest updates from the Hawaiian Islands.

Hawai‘i Tourism Oceania (HTO) Country Manager Australia, Kerri Anderson, said for the first time in three years, a number of Hawai‘i’s top MICE partners would join HTO on the Hawai‘i stand, including The Modern Hotel; The Kahala Hotel and Resort; Disney Aulani Resort; The Ritz-Carlton Residences Waikiki; and Maui Visitors Bureau.

“Our preliminary results from 2016 visitor arrival surveys show that almost 336,000 Australians visited Hawai‘i last year,” Ms Anderson said.

“Numbers were steady compared to 2015 and the good news is that those who came spent more, increasing their average daily spend from US$264 per person to US$276.

Ms Anderson said that while overall MICE numbers from Australia were down around six percent in 2016, the incentive market continued to do exceptionally well, seeing a 30 percent jump in the number of Australians who travelled to Hawai‘i on an incentive trip.

“We know from client feedback that Hawai‘i delivers an extraordinary experience for business events, both from a value for money and experiential perspective, with many keen to return,” she said.

“While most visitors have been to O‘ahu, the neighbour islands are becoming increasingly  popular, particularly with incentive groups where they can participate in some ‘outside the box’ experiences that can’t be found anywhere else in the world.”

She said, this could include everything from hiking the Kilauea Volcano crater trail on the Island of Hawai’i and taking a lava boat tour to see the natural phenomena of lava flowing into the ocean, to taking a scenic helicopter flight along the world’s highest sea cliffs on Kaua‘i or Moloka’i; experiencing sunrise in the clouds at the top of Haleakala crater on Maui; or snorkelling with turtles and dolphins on O‘ahu.


“Travelling to Hawai‘i and between the Hawaiian Islands has never been easier, with increased air capacity in recent years from both Sydney and Melbourne, and flight prices have never been more competitive,” Ms Anderson said.

“Our clients tell us that interest in Hawai‘i as a business travel destination remains strong and one of HTO’s key priorities for 2017 is to continue to promote Hawai‘i not just as a first-time business destination, but to encourage clients to return.

“We’re committed to working with our clients to ensure we deliver a value-for-money, ‘wow’ experience that will have them wanting to come back again and again.”

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