Hawaii Tourism Oceania Celebrates ‘Month of Lei’ In May

With key representatives from the Hawaiian Islands joining them in Australia, Hawai‘i Tourism Oceania will be celebrating ‘Month of Lei’ 2019 by presenting several events and destination training to trade media and travel agents during May.   

Across the Hawaiian Islands, Lei Day is celebrated on May 1^st annually, recognising Hawaiian culture. 

Beginning with Lei Day, ‘Month of Lei’ is Hawai‘i Tourism Oceania’s annual celebration of the spirit of Aloha and the Hawaiian Islands.  

Representatives from the visitor bureaux of Maui, O‘ahu, Kaua‘i and the Island of Hawai‘i will be joining Hawai‘i Tourism Oceania for the celebrations. 

Hawai‘i Tourism Oceania will also partner with Helloworld, Viva Holidays and Excite Holidays to launch marketing campaigns, activations and incentives as part of the ‘Month of Lei’ activities. 

Giselle Radulovic, Country Manager Australia for Hawai‘i Tourism Oceania said ‘Month of Lei’ is the tourism board’s way of engaging both trade partners and consumers with the spirit of Aloha.   

“Each year in May, Hawai‘i Tourism Oceania brings the spirit of Aloha to Australia by inviting key media, trade and partners to celebrate the occasion with representatives from the Hawaiian Islands.  

“The month is a significant event for Hawai‘i Tourism Oceania, as the Hawaiian Lei is the physical embodiment of the spirit of Aloha symbolising kindness, altruism and generosity,” Ms Radulovic said.