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Hawaii’s tourism economy starting to plateau

March 3, 2014 Destination Hawaii No Comments Email Email

Hawaii’s tourism economy is starting to plateau following two years of record-breaking growth. While visitor arrivals in January are on pace with last year’s numbers which contributed to a record of 8.2 million annual visitors, expenditures were down 4.7 percent compared to the same period last year.

Each visitor that came to the Hawaiian Islands in January, spent $10 less per day than the average $201 in visitor daily spending from last January.

Fluctuating currency exchange rates, growing competition and the increasing cost of a Hawaiian vacation were all factors contributing to the losses in visitor spending. We anticipate seeing this trend continue into the first and second quarters of 2014.

This year will be challenging for our tourism economy with increased global competition and the volatility of the world economy. The HTA and our marketing partners continue to monitor global economic conditions and travel trends to adjust marketing strategies and implement programs that will keep the Hawaiians Islands top-of-mind as a visitor destination. We cannot rest on our past success and must continue to work hard to sustain the recent growth we have experienced and maintain a strong tourism economy.

To learn more about the HTA’s global marketing contractors’ 2014 marketing plans, we encourage our industry partners and the media to attend the HTA Spring Marketing Updates on Oahu, Maui and Hawaii Island, March 5-7, 2014. For more information about the events, visit the HTA website.

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