George D. Szigeti, president and CEO of the Hawaii Tourism Authority (HTA), issued the following statement commenting on Hawaii’s visitor statistics for March 2016.
“Hawaii’s tourism industry is fortunate to have enjoyed a strong first quarter, one that has the State ahead of last year’s record-setting pace. However, success in tourism is never guaranteed from year-to-year and even month-to-month. We all know too well in Hawaii how rapidly tourism’s prospects can falter due to factors beyond our control.
“Our marketing of the Hawaii travel experience must continue to be aggressive, innovative and targeted to position the Hawaiian Islands as a preeminent destination with today’s global travelers. To do any less would be irresponsible to the interests of all the families and businesses statewide who rely on tourism’s continued success.
“More than marketing, it’s the aloha, hospitality and commitment to celebrating the Hawaiian culture by our residents and tourism industry professionals that sets these beautiful islands apart from our competing destinations. We will continue to strive for that important balance of welcoming our visitors, protecting our environment, supporting the industry and respectfully honoring our culture. Mahalo everyone for contributing to tourism’s success and making Hawaii such a wonderful place to live and visit.”