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HBA Architecture Takes a Comprehensive Approach alongside Partner Brands for Designs That Deliver

June 28, 2016 Hotel News No Comments Print Print Email Email

HBA 1Established in 2012, HBA Architecture is a global practice with offices in Shanghai and Singapore. Spanning a range of expertise, services include design for master plans, mixed-use, hotels, urban and destination resorts, branded residences, commercial offices and retail. Known for global landmark projects, the firm specializes in enduring design created both for context and purpose. An end-to-end methodology sees the practice engage in everything from planning, site analysis and setting, right through to execution.

HBA Architecture is part of the world’s number one hospitality design firm, Hirsch Bedner Associates (HBA). Having uniquely combined established interior design acumen with a host of affiliated, integrated expertise, the group is globally renowned for its hotels, resorts, casinos and spas. Founded in 2012, its award-winning architecture division supplements an already comprehensive range of services including interiors, graphic design, art consultation, lighting and high-end residential interior design. The approach allows for seamless cooperation and communication across all HBA brands for an approach that is efficient, methodical and accountable.


ASE Mall opening in Shanghai in 2017

With projects spanning four countries, in China they include the Powerlong Plaza in Shandong province, completed in 2016. The Chinese commercial property developer commissioned HBA Architecture to design a shopping mall to add to its nationwide portfolio.  The Qingdao retail space boasts an airy, bright environment thanks to its striking glass atrium and welcome openness. A similarly large-scale landmark medium-high end retail project will open in Shanghai in 2017: the Xuhui ASE Center saw HBA Architecture design what is poised to be a major mall in the city’s downtown district, spanning a commercial area of 97,700 sqm.

Also in China, the Marrisle Boutique Leisure Resortin Jiangyin, Jiangsu province is slated to open its doors in the third quarter of 2017. A prime example of how the practice collaborates closely with its HBA partners for ease of execution and clear communication, in Jiangyin, that sees the simultaneous input of no fewer than four associated brands: HBA, HBA Architecture, Illuminate, and HBA Graphics. This united, inside-out approach means concepts are consistently carried through across teams and clients have one clear point of contact, allowing for a seamless and cohesive design process from start to finish. This makes for not only a better end result, but also a smoother process that is transparent from the outset.


HBA Architecture’s Principal Architect  – Richard L. Kuei

Just as HBA has forged a reputation for creating interiors that reflect the cultural heritage and natural environs in which projects are situated, so too has HBA Architecture. In Suzhou, for example, the currently under-construction GongShan Island Resort incorporates simple aesthetics built on a stepped structure, complementing the terraced tea fields that surround. The high-end resort will feature a harmonious design that celebrates the region’s ecology, environmental surroundings, culture, tourism and entertainment offerings.  Similarly, HBA Architecture’s facade for Le Thanh Tonghigh-end retail space in Hanoi, Vietnam offers a contemporary take on the city’s famed colonial buildings. Located in the historical heart of Hanoi, just 60 meters from the famed opera house, this project draws inspiration from the surrounding classic French-style genre and interprets it in a modern, elegant way.  HBA Architecture designed the outdoor façade and terrace for the project, while Illuminate, HBA’s lighting consultancy provided lighting design for the 15,000sqm building.

Principal architect Richard L. Kueijoined HBA Architecture in 2013. Accredited by American Institute of Architects, Kuei is a graduate of California State Polytechnic University-Pomona and based in Shanghai, China. He said, “Whether for retail, hospitality or mixed-use, HBA Architecture’s interdisciplinary approach incorporating creativity, context, branding and engineering lends itself to precisely the complex, public-facing projects envisioned by our clients. Our position within a wider HBA family of expertise brings benefits to my own team as well as the client: namely, consistency of approach, clear communication and consolidated processes. I’m excited to see our ongoing projects reach completion in the coming months and years, both in Asia and beyond.”

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