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Heatwave hits, but cities still beat beach for Aussies

January 8, 2018 Headline News No Comments Email Email

Beaches were popular on Australia’s east coast at the weekend, as soaring summer temperatures pushed above 40C – yet new research shows most summer holidaymakers prefer cities to the beach.

In the weekend just past, let’s hope the city visitors found an air-conditioned bar or cinema or downed a couple of cool ones after the cricket.

According to an Australia-wide survey by pollster Nielsen, commissioned by the Tourism & Transport Forum Australia (TTF), more Australians are looking to spend their summer holiday in an urban environment these days, than by the beach.

One in three Aussies (33%) will stay in a city or urban environment while on summer holiday, while 31% will experience the great summer pastime of a holiday by the beach.

Bondi Beach

The lure of Australia’s unique regional and outback landscape will also be a big summer drawcard. One in three Aussies (33%) said they planned to head bush over the break.

South Australians are most likely to take spend their holidays in the city (56%), Queenslanders are most likely to visit a regional town (27%), while 4% of Australians will hit the high seas on a summer cruise.

Topping the to-do list for the most popular day trip activity over the summer period is catching up with family and friends (60%), while nearly as many Aussies (56%) plan to hit the shops to take advantage of the post-Christmas and New Year sales.

More than half of those surveyed (52%) said they would escape the kitchen to experience culinary delights of a restaurant or café over the summer period, with Queensland and NSW residents (55%) the most likely to eat out.

The beach – sun, sand and surf – is still highly popular with day trippers. Nearly half of people surveyed (45%) planned to spend a day at the beach, with West Australians the most likely (49%) and Tasmanians the least (21%). The great outdoors will beckon for many Australians, with two in five people going on a scenic drive (40%) and one in three (36%) going to a park or on a bushwalk.

“While for many Australians nothing says summer like enjoying the sand between one’s toes at the beach, more and more Aussies will be spending their holidays enjoying the incredible range of attractions and activities in our cities, either on a holiday or on a day trip,” TTF chief executive Margy Osmond said.

“Whether it is indulging in a little bit of retail therapy, eating out or spending a day at one of our world-famous summer sporting events, many Australians are planning to spend their time off in one of our fantastic cities.”

Edited by Peter Needham

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