HeBS Digital Gives Hoteliers a 20% Credit to Help Boost Direct Bookings and Lower Distribution Costs
Hoteliers that want to boost website revenue and lower their distribution costs in the upcoming quarter can sign on for HeBS Digital’s new “Jumpstart Your Direct Bookings”package. With a comprehensive suite of digital technology and marketing services designed to generate more direct online bookings, HeBS Digital’s clients experience average direct channel distribution costs (property website) of 4.5%, compared to the hefty OTA commissions of 18%-25%.
Direct is Always Better
Included in the “Jumpstart Your Direct Bookings” package:
- 20% Credit Towards a New Responsive Website
- Direct Booking Channel Opportunities Assessment
- “Instant Rewards” Program on the Site for Private Sales
- Digital Marketing Budget & Action Plan
- Comp Set Analysis
“In this environment of stagnating occupancy rates and rising supply, hoteliers only have two ways to improve the bottom line: boost direct bookings, thus lowering distribution costs, and stealing market share from the competition that is asleep at the wheel” said Max Starkov, President & CEO of HeBS Digital. “The time for complacency is over and hoteliers need to focus on the direct online channel and lessen their dependency on the OTAs. HeBS Digital is passionate about the new “Jumpstart Your Direct Bookings” package, which helps hoteliers own their customers, maximize revenues through the most cost efficient channel – their own property websites, and outsmart the competition.”
The “Jumpstart Your Direct Bookings” package includes the smartCMS v7 website technology platform, a three-time winner of the coveted Gold Stevie Award (American Business Awards). The smartCMS serves as the foundation for reservation-driving marketing strategies and offers a Smart Personalization Engine, one-to-one marketing opportunities, reservation abandonment programs and more.
HeBS Digital, which this year celebrates its 15th Anniversary, was the first hotel digital technology and marketing firm with a “Book Direct” mantra, with a singular focus on helping hoteliers maximize revenues from the Direct Online Channel. Hoteliers ready to increase their website revenues and lower distribution costs with the “Jumpstart Your Direct Bookings” package can get started here.