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Hello Kitty Land Tokyo Launches the First Ever “Cute” KABUKI Theater in March 2018

February 20, 2018 Destination North Asia No Comments Email Email

With view to the ever-rising number of foreign visitors, Sanrio Puroland (, also known as Hello Kitty Land Tokyo, has decided to join hands with Shochiku, a leading kabuki Theater promoter, to create an entirely new show aimed at a broader audience. It will bring together world-renowned kabuki theater and Japan´s well-loved Sanrio characters such as Hello Kitty.

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In the year of 2000 the Puroland Märchen Theater started to collaborate with world-renowned director Amon Miyamoto with the aim of producing full-scale musicals following the success cooperation the Puroland Märchen Theater starts to team up in 2006 with the staff of the Takarazuka Revue, which has been staging performances overseas since 1938.

This new KAIWAII KABUKI performance is based on the popular Japanese folktale “Momotaro” (‘The Peach Boy’). In this magical story Momotaro, a boy born from a peach, goes on a journey to destroy evil demons accompanied only by a dog, a monkey and a pheasant. As added feature the new show, the first of its kind, will include acrobatics performances coupled with a powerful video display.

“Sanrio’s philosophy is about “Nakayoku” which means getting on well and making friends around the world”, states Ms. Aya Komaki, Director of Sanrio Entertainment Co. Ltd., the Puroland operator. Puroland’s visitors can meet the characters in person and experience the spirit of ‘Nakayoku’ through engaging shows and parades. We would love Hello Kitty fans from around the world to enjoy this unique and original musical, which blends for the first time, the traditional Japanese art of Kabuki Theater with the ‘KAWAII’ (cute) nature of the characters.”

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