helloworld Hunter Travel Group said hello to Costco customers through a successful 12-day pop-up store within Costco Auburn in New South Wales.
Following the success of the first store, a 12-day pop-up store is opening today at Costco Crossroads/Casula.
The largest branded member of the helloworld Network, helloworld Hunter Travel Group has been working closely with Costco to bring the pop-up stores to customers.
The 12-day helloworld branded pop up store had three staff at all times led by Cruise Sales Manger Louise Dann and Retail Sales Manager Lisa Tjandi from helloworld Hunter Travel Group’s Head Office staff in Newcastle.
Reinforcing the power of bricks and mortar in the travel industry and demand for helloworld’s services, the innovation attracted an abundance of local support generating quotes and sales.
Julie Primmer, helloworld Head of Branded Network said “the pop-up initiative between helloworld Hunter Travel Group and Costco reflects helloworld’s exemplary level of customer service, commitment to innovation and ability to lead the way in Australian travel. The fantastic, bright helloworld branding of the store, coupled with the friendly, helpful staff, attracted attention and generated buzz and support from local Costco customers.”
Brett Dann, Managing Director helloworld Hunter Travel Group, reiterated the positive response from consumers.
“We are thrilled to have the opportunity to pop-up in Costco’s NSW stores. The customers loved the idea that Costco was interested in the travel space and showed great interest in helloworld’s services. We were very pleased with the high number of quotes, giveaway entries and the sales that were generated from our pop-up store. We look forward to building on this success in the next two pop-ups and hope to take this incentive to Costco stores in ACT, Victoria and Queensland as well.”
helloworld Hunter Travel Group is the largest branded member of the helloworld Network and one of largest privately owned and managed travel agency groups in Australia. The group was awarded Australia’s Best Travel Agency at the 2014 Australian Federation of Travel Agents (AFTA) National Travel Industry Awards.