Helloworld has combined its Concorde Agency Network and Affiliate Network to create My Travel Group, its affiliate program which launched yesterday.
“My Travel Group enters the market as the largest independent agent consortia in Australia and has been the culmination of more than 12 months’ consultation and work with both our Affiliate and Concorde Agency Networks,” Helloworld chief executive Andrew Burnes said.
“We set out with the mission to form a network that works for independent travel agents and over 12 months, the team has met with our agents to ask what they wanted in an independent buying group network.”
“Our My Travel Group members enjoy the advantage of our combined scale, purchasing power and supplier deals plus our support in growing their businesses. My Travel Group is an evolution of our long-standing relationship with independent agents and the offering is delivering on what our agents tell us they want.
“In addition to being part of a consolidated buying group, our agents wanted the support of a dedicated team, access to tailored networking and conference events and the flexibility of a range of tailored opt-ins including technology and training to meet their individual business needs.”
Head of corporate, associate and affiliate networks, David Padman, said the agents had really embraced the new program.
“From our dedicated My Travel Group portal which provides access to all SmartFares, SmartTickets and all our Preferred Partner information and flyers to our My Travel Group Advisory Board, this is about Helloworld boosting the support we provide to our independent agency network,” Padman said.
“My Travel Group is an affiliation brand which supports our agents’ individual brands and identities. It allows our agents to be recognised as part of a network, especially by our suppliers.”
Padman emphasized that the My Travel Group brand was not a retail agency brand and that members of the group would retain their own branding.
A Helloworld statement said: “Launching My Travel Group, Helloworld now provides Australian Travel Agents with the widest range of choice. Agents can now confidently chose the right fit for their business, whether it be our fully Branded model, our Associate ‘Member of’ model, the Helloworld for business Corporate model or ‘My Travel Group’ our affiliated independent buying group model.
Edited by Peter Needham