Helloworld has scored a coup, locking down the major sponsorship of Volleyball Australia, including naming rights to the national men’s and women’s teams which will now be known as the helloworld Volleyroos.
The four-year sponsorship for both indoor and beach volleyball coincides with the high-profile pre-Olympics preparation, commencing with Volleyfest, one of the biggest beach volleyball events in Australia since the 2000 Sydney Olympics.
Helloworld CEO Andrew Burnes said the sponsorship would drive significant and high-level profiling across international, national and local media.
“Our volleyball national teams are the quiet achievers of the Australian sporting landscape and I have every confidence that the helloworld Volleyroos men’s and women’s teams will again shine at the 2016 Olympics,” Mr Burnes said.
“‘Volleyfest will see the helloworld Volleyroos compete in the Four Nations Cup and the Asian Beach Volleyball Championships at Manly Beach from the 18th– 28th of March. This is a major publicity and branding coup for Helloworld, with the finals broadcast live on free-to-air television, and Fox Sports extensively covering the rest of the events. “
“Helloworld will also support the Australian indoor volleyball teams, as they head to Japan for the Olympic qualifiers in May. The helloworld Volleyroos will face off against Japan, Iran and China to hopefully book a spot at the Rio Olympics in August.”
“Helloworld is proud to be joining forces with Volleyball Australia and we look forward to strengthening the partnership over the next four years as our helloworld Volleyroos show the world just how amazing they are. We will also be announcing a number of amazing initiatives for our agents over the coming months to support the partnership.
Volleyball Australia President Craig Carracher said Helloworld’s sponsorship deal was a major boost to the sport, given the network’s national reach.
“Having an industry leading travel partner like Helloworld come on board and commit for the long-term to supporting volleyball in Australia is fantastic and is definitely welcome news for our sport and especially for our helloworldVolleyroos,” Mr Carracher said.
“With the recent inclusion of Beach Volleyball into the 2018 Commonwealth Games on the Gold Coast, thehelloworld Volleyroos will have the best chance at Gold on home soil, we are very excited to have Helloworld on this journey with our organisation”
Bastion EBA has been engaged to leverage the helloworld Volleyroos sponsorship. As part of their on-going sponsorship plan, Bastion EBA will use their extensive knowledge within the travel industry to reach the relevant target audience through creative and innovative activity for Helloworld. Return on Investment and driving results will form the basis of their activity around the sponsorship.