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Hemsworth praised as home-grown tourism hero

May 16, 2017 Headline News No Comments Email Email

More than 80% of Australians support Chris Hemsworth as Australia’s global tourism ambassador.

The home-grown hero and Hollywood star drew much praise at ATE17 in Sydney yesterday. Hemswoth has been an ambassador for Tourism Australia since last year, voicing the organisation’s current coastal and aquatic campaign.

When asked how they would rate Chris Hemsworth as being representative of Australia as a holiday destination, 48% of people responded ‘excellent’ or ‘very good’. A further 32% said ‘good’.

The results are contained in the The Mood of the Nation survey, released yesterday at ATE.

Chris Hemsworth. Photo by Gage Skidmore

Tourism Minister Steven Ciobo says Hemsworth has been doing the country proud as Tourism Australia’s global ambassador.

Since Hemsworth’s appointment he has generated more than 4500 media articles globally, with an Estimated Advertising Value of over AUD 137.6 million.

Hemsworth regularly posts social media content tagging @Australia to his social audience of more than 11 million.

“Hemsworth provides an authentic Australian voice to help tell our story to the world,” Ciobo said.

“He has the ability to capture the most incredible parts of Australia and show them off to his millions of followers in a way that is raw, humble and resonates.

The survey also found 94% of Australians believe that international tourism is good for the country and 83% are proud of how Australia is promoted overseas

ATE, run by Tourism Australia, is the country’s largest and premier event to sell Australia to the world. It connects Australia’s tourism providers with a global distribution network to help grow the AUD 120 billion industry and create more Australian jobs.

This year’s event has more than 2500 delegates from Australia and 30 international tourism markets.

Edited by Peter Needham

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