Matthew (Matt) Jauchius is joining Hertz Global Holdings, Inc. (NYSE: HTZ) as executive vice president and chief marketing officer later this month. Jauchius will lead marketing strategy for the Hertz, Dollar, Thrifty and Firefly brands, including customer experience, e-commerce, loyalty program, customer relationship management, social media and ancillary revenue generation efforts worldwide. Jauchius has nearly 20 years of marketing experience in senior and executive roles at Nationwide Mutual Insurance Company and McKinsey & Company.
“Matt brings to Hertz significant expertise across many marketing disciplines with a strong track record of leading successful integrated brand strategies,” said Jeff Foland, senior executive vice president and chief revenue officer. “He is an ideal fit to lead our continued brand architecture work and reinvigorate activity around our loyalty programs and customer experience offerings. We will be leaning heavily on his leadership and experience in these areas as we bolster our brands and develop a strong, differentiated customer experience for each of them.”
Most recently, Jauchius served as executive vice president and chief marketing officer at Nationwide Mutual Insurance Company, where he directed a substantial integrated marketing program that included brand marketing, media, advertising, digital marketing, social media, research & analytics, public relations, communications and customer advocacy functions. There he also led a rebranding effort, strengthened the company’s business partnership marketing effort and launched Nationwide’s cause-related marketing efforts.
Prior to Nationwide, Jauchius was an associate principal at McKinsey & Company, working with client marketing organizations across a number of business sectors. He developed cross-functional expertise in corporate and business unit strategy and growth, marketing and sales, overall company turnarounds and operational cost improvements.
“I am excited to join Hertz at such an important time in the company’s history. We will be evaluating and cultivating various strategies to ensure our iconic and valued brands capture leading positions in the industry, while building a first-class experience for our customers,” said Jauchius. “I look forward to helping with these important efforts.”
Jauchius has a Bachelor of Science degree in Business Administration from The Ohio State University and a Master of Business Administration from the University of Michigan.