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Hertz Loyalty Recognized At 4th Annual COLLOQUY Awards

October 17, 2013 Accolades No Comments Email Email

The Hertz Corporation, the world’s largest general use car rental brand, has been awarded the 2013 COLLOQUY Loyalty Award for the 4th Annual COLLOQUY Loyalty Awards, honoring groundbreaking innovations in loyalty marketing that are designed to enhance the consumer experience.

Footsteps in Asia“This award in particular is a huge honor because we take great pride in our Gold Plus Rewards free loyalty program to give our customers the most valued car rental experience possible,” commented Mark P. Frissora, Chairman and Chief Executive Officer for Hertz. “This award is a true testament to Hertz’s passion and commitment to harnessing the most innovative technologies to create the fast and easy rental experience and services in the car rental industry worldwide.”

Hertz Gold Plus Rewards is a free loyalty rewards program that allows valued Hertz customers to earn points per qualifying dollar spent at Hertz and Hertz 24/7, which can be used for free rentals, upgrades and more.

COLLOQUY, LoyaltyOne’s global research group, launched its Loyalty Awards in 2010 to salute the most innovative, customer-committed Enterprise Loyalty initiatives in the industry. The Global challenge produced winners from the United Stated, Canada,Australia and the United Arab Emirates.

“The COLLOQUY Loyalty Awards confer the highest honor on companies that are unwavering in their efforts to put the customer at the center of all efforts,” said COLLOQUY Editor-at-Large Dennis Armbruster. “The innovations on display in these winning programs, operated by these industry leaders, provide ample proof that the future of loyalty marketing is in good hands.”

Hertz is committed to providing its customers speed, ease and value with technological innovations and personalized service. “Traveling at the Speed of Hertz” offers a variety of unique customer enhancements, which include:

  • Carfirmation: A mobile email/SMS text service – Mobile Gold Alerts — that confirms a Gold customer’s reservation, advises of their car, and its  location at the Hertz facility.
    • Carfirmation Upgrade: Hertz Carfirmations also shows other available cars and upgrades and lets members select the one they want – all on their mobile device in three simple steps.
  • Choose Control: Hertz Gold Choice gives the customer the power to keep the car they reserved or simply choose another, something no other car rental brand offers.
  • Zap Technology: Hertz’s Gold enrollment and e-Return is the fastest way to get customers in their cars and when they return, back on their way home.  Hertz will email the customer’s receipt in a flash.
  • Acceler-Rental: Hertz is the first car rental company to now offer both airport and neighborhood location customers the ability to rent cars through a live face-to-face video kiosk with Hertz ExpressRent™ kiosks.
  • Mobile Apps: As consumers are looking to mobile technologies as a way to take back control of their travel experience, from on-the-go bookings to instant upgrades.
    • Hertz Mobile App: Book, modify and search car rental reservations, find locations, and browse special deals and offers all from the palm of your hand.
    • Hertz NeverLost My Explore App: Users can plan their itinerary and navigate popular cities all on their smart phone and import it into a calendar or to the award-winning Hertz NeverLost® GPS.
    • Hertz 24/7 Mobile App: Customers have 24/7 access to a variety of vehicles when and where they need them with the ability to reserve a car or modify an existing reservation and view upcoming and previous reservations.

Hertz was presented with an engraved crystal award at an awards ceremony September 24 during the 11th Annual COLLOQUY Loyalty Summit in Dallas, TX. A printed summary of all the 2013 award winners is available for download at

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