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High Five Taiwan Southern Bound

December 13, 2017 MICE No Comments Email Email

Geographically situated at a pivot point connecting Southeastern and Eastern Asia, Taiwan possesses diverse layers of geopolitics, economics, and cultures. to ever changing global conditions and regional integration trends, the Taiwanese government launched its New Southbound Policy in 2016, an initiative led by the government involving professional organizations and institutions to encourage and guide collaborations and exchanges with ASEAN countries and Southern Asia, as well as New Zealand and Australia. Taiwan’s meetings and events industry is no exception, and has also veered in the same direction.

MEET TAIWAN is Taiwan’s MICE industry window and offers innovative promotions and cooperative approaches to New Southbound target markets, invites local companies to host business events in Taiwan, strengthens regional cooperation, and boosts the meetings and events ecosystem. To attract New Southbound countries to host business events in Taiwan, MEET TAIWAN has launched many incentive measures and campaigns. In addition to holding roadshows in New Southbound hot spots such as Singapore, Penang Jakarta, Manila, and Ho Chi Minh City, MEET TAIWAN also attends iconic exhibitions, including IT&CMA in Thailand, projecting Taiwan as a favorable destination to local buyers.

A prime campaign example is the annual Asia Super Team competition that invites foreign corporations to learn more about the multiple and diverse resources and landscapes that Taiwan offers. The online/offline event successfully impacted Taiwan’s international image by altering the perception of international business travelers about meetings and incentive travel in Taiwan. SENSE Taiwan, a parallel experiential marketing project, invites corporate meetings and incentive travel decision makers from New Southbound countries to gain a firsthand experience of Taiwan’s MICE environment.

MEET TAIWAN presents not only international campaigns but also lucrative offers to Southbound countries. The BEST Rewards Program targets corporate groups of more than 20 people staying more than two nights in Taiwan, offering site inspection services, financial compensation, souvenirs, and more. And, as additional incentive for hosting business events in Taiwan, relaxed visa requirements enable ASEAN travelers easier access to the island nation.

Thanks to beneficial Taiwanese government policies and complementary approaches such as MEET TAIWAN roadshows and exhibitions, Taiwan’s meeting and event industry is rapidly gaining global exposure as a premier destination for business events.

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