The rapid growth of the Sichuan area in Southwest China has spurred the desire to further explore the market possibilities. According to the 2015 China National Economic Statistics, the car production percentage is higher in Sichuan at a 9.1 percent increase over last year than the national average increase of 2.7 percent. Overseas and local companies are exploring more of what the Southwest China region has to offer. To capitalise on this forward movement, the Chengdu International Trade Fair for Automotive Parts and Aftermarket Services (CAPAS) has established a Strategic Partners programme, which will provide added benefits to industry-leading brands to make the advantages of joining the show that much more valuable.
The new programme is launching at the forthcoming CAPAS fair to provide the opportunity to examine that marketability. CAPAS will be held 19 – 21 May 2016 in 35,000 sqm of exhibition space at the Chengdu Century City New International Exhibition & Convention Center.
Strategic Partners at CAPAS strengthen partnership with show and obtain promotional benefits
There will be five Strategic Partners involved with CAPAS for the upcoming three editions from 2016 to 2018. The goal is for leading brands to promote and explore the Southwest China market and achieve greater success through a partnership with the CAPAS organisers. The Strategic Partners include Liqui Moly GmbH, Ruili Group Ruian Auto Parts Co Ltd, Shanghai Musicson Tech Co Ltd, SKYFIL Auto Parts Manufacturing Co Ltd and Wenzhou Ruiming Industrial Co Ltd. The partnership will allow brands to tap into the Southwest China region’s large potential market.
By promoting themselves at CAPAS, companies will have their brand image elevated by increased advertising at a major industry event. An increasing number of high-quality buyers attend the show looking to source new products and find the latest advancements in the industry. This year, 16,000 global buyers are expected, including highly-qualified professional dealers, agents, distributors, wholesalers, service providers, auto parts and car manufacturers as well as retailers.
Liqui Moly is known worldwide as one of the leading engine oil, lubricant, additive and car care manufacturers in Europe and is Germany’s number one brand for automotive engine oils. Liqui Moly has been a loyal exhibitor since the first edition of CAPAS and they have dutifully participated in the show each year.
Liqui Moly’s Marketing Manager, Mr Gao Suhuai believes Southwest China’s automotive market has high potential for growth and the area is also the primary region for Liqui Moly products’ promotion. He explained: “In recent years, the sales of Liqui Moly have grown quickly in the Southwest China market. As a result, we want to further increase the promotion of our products in this region and explore more business opportunities in order to further enhance the sales growth in the Southwest China market.”
Another Strategic Partner involved with CAPAS since the beginning is Ruili Group Ruian Auto Parts Co Ltd, the leading manufacturer of spare parts for all commercial vehicles and passenger cars. The company supplies air brake systems, oil sealings, clutch discs & covers, tubes & fittings, ABS, hydraulic & electrical parts and other items. Ruili Group Ruian Auto Parts offers products to more than 70 OEMS worldwide.
The company will be debuting their new air brake system, ABS and new energy products at CAPAS 2016. Mr Zhang Xiaoping, President of Ruili Group Ruian Auto Parts hopes to reach more customers at the show. “We’re hoping to expand the scope of our product awareness and extend our reach with existing as well as new clients,” he said.
Shanghai Musicson Tech Co Ltd is an agent for the world famous German brand Sonax and is also a Strategic Partner this year. The company primarily engages in foreign automotive beauty care products, car audio products, agents and branding business, and joined CAPAS as an exhibitor last year.
The company has many goals in continuing its participation in CAPAS, said Mr Luo Changgeng, Vice President of Shanghai Musicson Tech Co Ltd. “We hope to expand the brand’s visibility and influence through the growing exhibition. The Southwest China market is a big piece of the pie to be developed and we’re hoping to be a part of that development. We’re also hoping to probe more into the customer service market where there are more opportunities for advancement in the market and challenges for us.” The company plans to exhibit several products at CAPAS this year, including the Sonax automotive beauty care line, AUTOPROFI automobile maintenance products, perk fragrant joss stick buckles, Chamäleon putty, among many other exclusive items.
SKYFIL Auto Parts Manufacturing Co Ltd is another loyal company that has been exhibiting with CAPAS since its inception. SKYFIL is a professional automotive filter manufacturer. The company is a member of the China Internal Combustion Engine Industry Association. SKYFIL’s leading products include gasoline, diesel, oil, transmission and air filters. The company has also become an OEM filter supplier to selected engine manufacturers in China.
By continuously participating in CAPAS, SKYFIL has established a presence within the automotive parts aftermarket in the Southwest China region. Mr Miao Puyun, General Manager of SKYFIL said, “Our goal is to provide a further understanding and recognition of our products to more domestic and foreign clients and grow our customer base.”
Joining CAPAS as an exhibitor for the first time is Wenzhou Ruiming Industrial Co Ltd. As one of the leading aluminium products manufacturers in China, Whenzhou Ruiming Industrial Co Ltd was established in Zhejiang Ruian City, China’s capital of motorcar and motorcycle spare parts. The company specialises in the R&D, production and sales of aluminium products.
Wenzhou Ruiming Industrial focuses its business on aluminium cylinder heads, cylinder blocks, intake manifolds, cylinder head covers, brackets and other spare parts. It is also a tier 1 supplier of the acclaimed foreign and domestic automakers: Caterpillar, Changan, DFM, FIAT, GAC, GM, SAIC, SGMW, VOLVO, among others.
There were several factors that encouraged first-time CAPAS exhibitor Wenzhou Ruiming to join the show. “We hope that through this exhibition, we will understand the market and also help to expand the automotive parts and aftermarket services market in the region,” said Mr Han Yuming, President of Wenzhou Ruiming.
CAPAS 2016 will be occupying three halls with more than 730 exhibitors from around the world. The exhibition is organised by the China Council for the Promotion of International Trade, Automotive Sub-Council (CCPIT-Auto), Messe Frankfurt (Shanghai) Co Ltd and the China Council for the Promotion of International Trade, Sichuan Council (CCPIT-Sichuan).