Following its bold decision to overhaul New South Wales regional tourism by creating six new Destination Networks, the NSW Government is seeking “applicants of the highest calibre” for the jobs.
It want skills-based, professional boards for the six new Destination Networks.
NSW Minister for Tourism and Major Events, Stuart Ayres, said the Board of Destination NSW, the State Government’s tourism and major events agency, is seeking applicants for the positions of chair and board members at each of the six networks being set up as part of the reforms announced by this week.
“I’m very pleased to be travelling across NSW this week visiting a number of regions and talking to local operators about the reforms we are undertaking to provide a further boost to tourism across our fantastic state,” Ayres said.
“We are now seeking applicants for these exciting new roles, and I encourage those with relevant experience to join our new skills-based, professional boards that will focus on attracting even more visitors to our regions.
“Regional tourism is an important driver in meeting the NSW Government’s goal of doubling overnight visitor expenditure by 2020.”
The new Destination Networks are Riverina Murray, Southern NSW (including the Snowy Mountains and Far South Coast), North Coast (from the Mid Coast to Tweed Heads including Lord Howe Island), Country and Outback NSW, Sydney Surrounds North (including the Blue Mountains, Central Coast and the Hunter), and Sydney Surrounds South (including Southern Highlands, Wollongong and Shoalhaven).
Applicants with expertise in a number of the following are encouraged to apply:
- Leadership, strategic planning and business management
- Tourism/marketing/publicity expertise
- Community and/or Local Government participation
- Regional service delivery
- Working with multiple stakeholders and/or government
- Legal/audit, financial control and reporting/risk management
- International business/legal experience
- Asset management/market research
- Event management or promotion
- Working with Aboriginal groups and communities and/or Local Government.
For more information on the roles go to dnsw.com.au/dns-applications.
MEANWHILE, the Tourism and Transport Forum Australia (TTF) has congratulated the NSW Government on the tourism overhaul.
The NSW Government will invest AUD 43 million over the next four years in the six new Destination Networks.
“NSW is more than just Sydney – it is a State of exciting and diverse experiences that visitors, particularly international visitors, are increasingly craving and we need to be getting the message out on what regional and rural NSW has to offer,” TTF chief executive, Margy Osmond, said.
“Regional and rural NSW does very well in attracting domestic overnight visitors with more than double the number visiting Sydney – 19.5 million visitors to regional NSW in 2015 compared to 9.3 million to Sydney in the same period.
“However in the lucrative international visitor market regional NSW attracted 689,700 tourists in 2015 compared to the 3.2 million that visited Sydney. This is why encouraging and facilitating regional dispersal is particularly important for our regional communities, which rely on tourism to support their local and regional economies.”
Edited by Peter Needham