Hill+Knowlton Strategies Australia and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) have jointly announced the cessation of the relationship, with H+K Strategies’ representation ending on the 31st December of this year.
“After six very successful years with Hill+Knowlton Australia, we have made the mutual decision to part ways from the end of the year,” said Mubarak Al Nuaimi, Director of Promotion & Overseas Offices.
“We’re very proud of the work the H+K team has achieved over this period and the significant, positive impact to Australian guest arrival numbers that they have helped to achieve. Year on year we have seen consistent, double digit growth, and every year they have delivered on, and exceeded, solid KPIs.”
Both Hill+Knowlton and TCA Abu Dhabi recognise the contribution of team members, past and present, who have worked with the client over the past six years, and delivered on promoting the destination as an award winning tourism and travel offering and the agencies reputation as an employer of choice.
Hill+Knowlton will continue to execute the remainder of the tourist board’s 2015 marketing plan.
“We wish TCA Abu Dhabi every success as it moves forward in its strategy to target Australian holidaymakers,” said Penelope Holloway, Managing Director at Hill+Knowlton Strategies.