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Hilton Hotels & Resorts Brand to Debut in Heart of Latin America

December 7, 2016 Hotel Developments No Comments Email Email

Hilton and Grupo Cartes today announced the signing of a management agreement to operate a new build Hilton hotel and residences in Asuncion, Paraguay – bringing the company’s flagship brand to a new country.  Hilton Asuncion will form part of a 600,000-square-foot mixed use complex featuring a broadcasting building, corporate offices, Hilton branded residences and parking spaces. Scheduled to open in 2021, the hotel will operate 180 guest rooms and 50 Hilton branded residences.


“We are thrilled to officially announce the signing of this milestone project, which will bring the Hilton Hotels & Resorts brand to Paraguay,” said Eduardo Rodriguez Suarez, managing director development, Brazil and the Southern Cone Region, Hilton. “It is a privilege to work on this development with Grupo Cartes, as we continue our expansion throughout Latin America and introduce our brands in new markets.”

Strategically located in one of the city’s newest commercial, financial and hospitality centers, Hilton Asuncion will bring a striking design to the intersection of Aviadores del Chaco and Campos Cervera.  The new hotel, designed by renowned Uruguayan architect Carlos Ott, will offer three restaurants, a bar and café; a nearly 4,400-square-foot spa featuring five treatment rooms, four manicure and pedicure rooms, a relaxation space and sauna; a nearly 1,100-square-foot outdoor swimming pool; fitness center; business center and more than 10,000 square feet of flexible space to host events, including one ballroom, three meeting rooms and two boardrooms.  The hotel will be located approximately five miles from the international airport and boast proximity to nearby shopping and entertainment centers such as Shopping del Sol, Paseo Galeria and Shopping Mariscal Lopez.

“This is an exciting project for us as we help pave the way to bring the most recognized name in hospitality to Paraguay,” said Osvaldo Gane Salum, director, Grupo Cartes.  “We look forward to working alongside Hilton and being the first choice hotel for travelers seeking incomparable accommodation in our city.”

Asuncion, the capital and largest city of Paraguay, is one of the oldest cities in South America and home to an array of tourist attractions, including a combination of historic sites and modern shopping centers.  From museums and cathedrals to landmarks and colonial architecture, Asuncion is perfect for visitors seeking a cultural getaway, as well as those looking for a shopping escape at the city’s famous malls and entertainment centers.

“We are excited about this new destination, as we continue our brand’s expansion throughout Latin America and globally,” said Shawn Mcateer, vice president, global brand management, full-service hotels, Hilton. “The stylish Hilton Asuncion will be a fantastic addition to our brand portfolio and we look forward to welcoming travelers with Hilton hospitality in this bustling city.”

The hotel will participate in Hilton HHonors®, the only hotel loyalty program that allows members to earn Points & Miles® on the same stay and No Blackout Dates on reward stays. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key available exclusively through the industry-leading Hilton HHonors app.

Hilton currently has a portfolio of more than 90 hotels and resorts open and welcoming travelers in Latin America.  The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 60 hotels throughout the region. Hilton Asuncion is the company’s second deal signed in Paraguay, with the Hilton Garden Inn Ciudad del Este signing announced earlier this year.

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