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Hilton Hotels & Resorts Named No. 1 Hotel Brand In Australia For The Ninth Consecutive Year

November 13, 2013 Accolades No Comments Email Email

For the ninth consecutive year, Hilton Hotels & Resorts was named no. 1 hotel brand in Australia in the annual BDRC Hotel Guest Survey. Hilton has also retained its position as the no. 1 business and leisure hospitality brand.

BDRC carried out interviews with more than 1,000 people, including 503 business travellers and 520 leisure travellers that ultimately ranked Hilton Hotels & Resorts as the top hospitality brand in Australia.

Hilton Worldwide manages 12 unique hotels within Australia including the recently opened Hilton Darwin and Australia's first DoubleTree by Hilton properties that were introduced to the Northern Territory on May 1, 2013. Credit: Hilton Hotels & Resorts.

Hilton Worldwide manages 12 unique hotels within Australia including the recently opened Hilton Darwin and Australia’s first DoubleTree by Hilton properties that were introduced to the Northern Territory on May 1, 2013. Credit: Hilton Hotels & Resorts.

The metrics that were used included both prompted and unprompted awareness, brand loyalty (business), leading choice and used in the last 12 months. In each of these metrics Hilton Hotels & Resorts scored favourably over its competitors with a staggering 91 percent of responders aware of the Hilton brand when prompted.

Ashley Spencer, vice president operations – Australasia, Hilton Worldwide, said, “This achievement is a shared success and the result of a combination of factors. It is the result of our operational excellence, our exceptional service, of us upholding the integrity of our brand and ultimately the result of us honouring the great legacy of Hilton.”

Hilton Worldwide manages 12 unique hotels within Australia including the recently opened Hilton Darwin and Australia’s first DoubleTree by Hilton properties that were introduced to the Northern Territory on May 1, 2013. These properties expanded the Hilton Worldwide portfolio in this region and include DoubleTree by Hilton Alice Springs, DoubleTree by Hilton Esplanade Darwin and DoubleTree by Hilton Darwin. Guests staying at these hotels will be greeted with the characteristic qualities currently found at the brand’s more than 325 DoubleTree by Hilton locations in 26 countries around the world, including the warm welcome of the brand’s legendary chocolate chip cookie presented to every guest at check-in; an array of upscale amenities and guest services and a unique and caring team member commitment to the local community.

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