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Hilton Tianjin Eco-City Celebrated Earth Hour And The Power Of Living Sustainably

April 1, 2015 Responsible Tourism No Comments Email Email

Hilton Tianjin Eco-City made Earth Hour 2015 from 8:30 p.m. – 9:30 p.m. local time on Saturday, March 28, 2015.

天津生态城世茂希尔顿酒店 响应“地球一小时” 盛邀宾客体验可持续生活的魅力

The hotel joined hundreds of Hilton Worldwide’s more than 4,000 hotels and timeshare properties by switched off lights, as well as organizd other projects for guests in demonstration of their commitment to live sustainably and take action by caring for the planet in the year ahead.

“Earth Hour is one of the many ways we show our commitment to energy conservation while delivering great guest experiences. We are encouraging our guests, neighbors and Team Members to join us in support of this global effort,” said Mr. Alan Tam, the general manager of hotel.

Earth Hour will be celebrated at Hilton Tianjin Eco-City through a variety of activities including:

  • Earth Hour lights out party. We invited more than 100 guests from companies around and people who lives nearby to the hotel and celebrate this event with our staff. For this topical, we lower the brightness at hotel and use electronic candles to make this environmental and romantic atmosphere.
  • Hotel flash mob group which composed of hotel staff. They wear the clothes with fluorescence and provide a flash mob show when the all the lights turn off.
  • Especially the interaction games that all related with environmental and sustainable development.

Created by WWF, Earth Hour began in 2007 as a way for individuals and businesses to show how simple steps can make a significant impact on addressing climate change. This worldwide effort began in Sydney, Australia when more than two million people turned off their lights for an hour and reduced the city’s energy consumption by more than 10 percent. It became a global movement in 2008 with more than 50 million people participating, and today it is the largest grassroots environmental movement in the world with more than 7,000 cities and towns in 152 countries and territories and hundreds of millions of people participating across seven continents. In 2013 alone 345 million people were reached through the campaign’s website and social media. This year’s theme focuses on mobilizing young people to become the next generation of leaders for a sustainable world, a theme that resonates with several Hilton Worldwide commitments to connect and prepare young people over the next five years.

Hilton Hotels & Resorts has a long history of supporting Earth Hour and the original idea was even dreamt up during a WWF meeting held at the Hilton Sydney.

Participation in Earth Hour is part of Hilton Worldwide’s commitment to Living Sustainably, one of the four pillars of the company’s responsibility and sustainability strategy, Travel with Purpose. In demonstration of its commitment in this area, Hilton Worldwide has elevated sustainability as a performance metric and a brand standard across all hotels, raising it to the same level of importance as quality, service and revenue. To support the company’s sustainability goals, LightStay™, Hilton Worldwide’s proprietary performance system, is used to measure, analyze and report on sustainability data across the global portfolio.

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