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Hip Japanese Rejuvenation Brand Rice Force Changes the Face of Thailand’s Premium Skincare Market

June 18, 2016 Spa & Wellness No Comments Email Email

unnamed (3)Japan’s leading premium skincare brand RICE FORCE, recently launched in Thailand, is wowing Thai consumers with transformative products founded on a revolutionary approach to rejuvenation – 100% Japanese white rice.

The brand represented by Unicorn Hospitality has made rapid progress in a highly competitive space, as the RICE FORCE product range, preferred by A-List celebrities throughout Japan and Asia such as Masako Ohara (Comedian), Saki Toyoba (Actress and model) and Edith Wong (Miss Hong Kong 2000 and model) quickly propelled to the forefront of the high-end skincare segment in the Thai capital.

RICE FORCE products can be purchased on Facebook (https://www.facebook.com/RiceForceTH/) and at the showroom of RICE FORCE Beauty Boutique at Sixteen Place, Sukhumvit Soi 16, Bangkok – where it is also possible to experience the products through facial treatments. It is also available at King Power website and at BFF Shop on Thonglor Soi 13.

Consumers are drawn to the products’ proven effectiveness in treating the most common skin conditions, such as ageing spots, dry skin and wrinkles, through powerful moisturising agents.

Products like Deep Moisture Lotion, Deep Moisture Essence and Deep Moisture Cream nourish the skin, increase the number of healthy skins cells and leave people with a healthy glow. This has been achieved by RICE FORCE President and Chief Executive Officer Noritaka Numata’s desire to deliver transcendent products born from the nourishing properties of rice.

The key to the products’ results is Rice Power® Extract No. 11, a low molecularised ingredient that fortifies the skin’s natural ability to draw in moisture and retain long lasting hydration. The Japanese government recently endorsed the product, calling Rice Power® Extract No. 11,a ‘new type of active ingredient’ that can ‘improve moisture retention capacity’.

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While conventional moisturisers have only a temporary effect because they don’t penetrate the skin surface, Rice Power® Extract No. 11reaches deep inside the outer layer of the skin – restoring the skin’s innate moisture retaining quality and enhancing the barrier function. It works on all skin types.

The genesis of RICE FORCE was a venerable sake brewery in Japan. The brewery’s owner, the holder of a PhD in Agricultural Science, noticed the workers who made the sake had beautiful hands regardless of their age. Their hands were immersed in malted rice.

The owner began a research programme supported by the government and medical institutions to discover a brand new category of skincare products. The process resulted in the creation of the Rice Power® Extract, the beautifying power behind RICE FORCE products.

RICE FORCE was founded in 2000. The raw ingredient of its products is 100% Japanese white rice, the same kind consumed by millions of Japanese daily. Deep Moisture Lotion is watery and for every skin. Deep Moisture Essence is also suitable for every skin and can be used like an eye cream. Deep Moisture Cream is used on dry skin.

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