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History, Culture And Stewardship Travel Beckons Year Round Visitors To Stay Longer Along The CA Highway 1 Discovery Route

May 12, 2015 Destination North America No Comments Email Email

Visitors along the California Highway 1 Discovery Route connect with the area's rich history and culture at world famous Hearst Castle Photo credit Dean Sullivan Studio. (PRNewsFoto/California Highway 1 Discovery R)

Immersion travel along the California Highway 1 Discovery Route is the latest trend in tourism, and the best way to get to know the history and culture of the locals, and truly engage in experiences that render a deeper understanding of this diverse destination. Immersion travel is about connecting culturally to a travel destination by staying longer, which allows travelers to “immerse” themselves not only in the historic attractions found along the route, but in the cuisine, the award winning wine and beer, and the discovery of local characters who tell the back story of this diverse destination. The Stewardship Travel Program found in this region, the first of its kind in the nation, offers visitors many historic and cultural opportunities to meet locals, learn about land preservation efforts or historic town sites, or to partake in “feel good by doing good” activities like beach clean-ups and trail restorations.


Visitors of California Highway 1 Discovery Route enjoy the Avila Beach Lighthouse Tour, with volunteer and contribution Stewardship Travel opportunities, as well as other historic and cultural activities. 

Road Map to History, Culture and Stewardship Travel

The California Highway 1 Discovery Route is the road map to the history, culture and stewardship travel of 10 diverse artisan towns and seaside villages span­ning more than 101 miles of prime Pacific coast­line mid­way between San Fran­cisco and Los Ange­les in San Luis Obispo County including San Simeon & Ragged Point,Cambria, Cayucos, Los Osos/Baywood Park, Avila Beach & Valley,Edna Valley, Arroyo Grande Valley, Oceano and Nipomo. While planning a trip along the California Highway 1 Discovery Route, be sure to add an extra day or two for fun volunteer time, and schedule a travel adventure to a natural, cultural or historic site. Your stewardship benefits the Central Coast and adds deeper purpose to your vacation.

The recently launched and professionally hosted travel show On the Road With Jo focuses on local favorites, historic places to visit, and stewardship travel opportunities found along the California Highway 1 Discovery Route. Watch full episodes or short vignettes from each of the destinations along the Discovery Route to determine which historic, cultural and stewardship activities to add to your itinerary:On the Road with Jo YouTube page.

Find plenty of historic, cultural and stewardship travel reasons to stay longer along the California Highway 1 Discovery Route here.

For maps and more information about the California Highway 1 Discovery Route visit highway1discoveryroute.com.  For the latest news on the area join us on Facebookhttps://www.facebook.com/WineCoastCountry and follow us on Twitter https://twitter.com/Hwy1DiscoveryRt.

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