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HK Express Celebrates the “Romance of Men” on Father’s Day with “Braised Tofu & Roast Pork Rice” A321 Aircraft Naming & a 50% Discount Promotion

June 7, 2017 Aviation No Comments Email Email

With Father’s Day just around the corner, Hong Kong’s low-fare airline HK Express is paying tribute to dads by naming an A321 aircraft “Braised Tofu & Roast Pork Rice” – a dish symbolic of the “Romance of Men” as a hearty, down-to-earth comfort food loved by men in Hong Kong. The airline will also present a limited-time discount promotion starting tomorrow.

Having named a number of aircraft after dim sum dishes to celebrate its home base in Hong Kong, HK Express continues this tradition with “Braised Tofu & Roast Pork Rice”. The airline is acknowledging the dedication and skills that go into preparing the roast pork and sauce for the dish as a metaphor for the commitment and parenting skills that fathers give to their families. Adding to the emotional appeal of the dish is a sense of tradition passed down through generations of men in Hong Kong.

“By naming a HK Express aircraft ‘Braised Tofu & Roast Pork Rice’, we wish to pay tribute to men who have been quietly contributing to their family and society,” said Luke Lovegrove, Commercial Director of HK Express. “⁠⁠⁠⁠⁠In celebration of this Father’s Day and our new aircraft name, we are offering over 5,000 seats at up to 50% off. Avoid disappointment by booking early!”

The 50%* discount promotion will apply to bookings made between 6 June (00:00) and 8 June (23:59), valid for travel between 6 June 2017 and 20 July 2017. Destinations include Osaka-Kansai, Nagoya, Hiroshima, Takamatsu, Fukuoka, Kagoshima, Ishigaki, Seoul-Incheon, Busan, Jeju, Hualien, Chiang Rai, Da Nang, Nha Trang, Siem Reap and Saipan. Guests who purchase travel insurance along with their bookings made on the HK Express website (http://www.hkexpress.com) will enjoy a free standard seat selection on their first flight segment from now till 12 June (23:59)!

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