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HK Express Gets Ready to reward-U! Launching New and Unique Loyalty Program

April 15, 2016 Loyalty No Comments Email Email
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Hong Kong’s dedicated low-fare airline HK Express is excited to announce its new “reward-U” loyalty program. The new and innovative free program sets itself apart from the pack with exciting features, such as the ability to redeem points for any available seat with no blackout dates, the ability to have a Friends & Family account, and a straightforward system that makes it easy to earn and redeem rewards.

After enrolling online at www.reward-U.com as members, Guests can immediately start earning points. For every HKD1 spent on fares and selected services, Guests earn 10 points. Points can be accumulated not just through seat bookings but through utilising a variety of services including pre-booked meals, advanced seat selection, pre-ordered checked baggage, and pre-booked priority check-in. Unlike most loyalty programs, reward-U is a straight-forward and transparent system, with no complicated tiers or earning classes to worry about.

Mr. Andrew Cowen, CEO of HK Express with Celebrity Guest, Ms. Sammi Cheung officiated reward-U loyalty program.

Mr. Andrew Cowen, CEO of HK Express with Celebrity Guest, Ms. Sammi Cheung officiated reward-U loyalty program.

Points are valid for 3 years from the date flown, but, unlike most loyalty programs, there are no blackout dates or off-limit routes. Even better, Guests can use a mixture of points and credit card for ticket purchases.

The reward-U program sets itself apart further by offering the option to open a Friends & Family account, which makes it easier and faster for families or friends to earn points together. The uniquely named “reward-U Crew” account comprises of a maximum of 5 people including 1nominated “captain” who would manage the account and redeem points on behalf of his or her crewmembers.

“We’re so excited to launch this innovative rewards program, because it’s unlike anything else on the market right now,” says Andrew Cowen, CEO of HK Express at the launch ceremony. “We want to continue to give back to and reward our loyal Guests, who are travelling with us frequently to their favourite HK Express destinations.  We hope that by eliminating blackout dates and the ability to redeem points for any available seat, our Guests will continue to feel like valued members of the HK Express family.”

Mr. Andrew Cowen, CEO of HK Express with Celebrity Guest, Ms. Sammi Cheung officiated reward-U loyalty program.

Mr. Andrew Cowen, CEO of HK Express with Celebrity Guest, Ms. Sammi Cheung officiated reward-U loyalty program.

As soon as Guests sign up for an account online at www.reward-U.com, they are eligible to start accumulating points! Starting next month, reward-U members will be able to start spending their points on flights and a variety of services — both for themselves and as gifts for friends.

As an added incentive to enroll in reward-U, for a limited time Guests who have flown on HK Express from 1 January 2016 can retroactively claim points for services purchased.

Loyalty Program Features reward-U Full Service Airline Programs
Earning based on ticket price P Ticket price & miles flown
All seats available for redemption P O
Pay for trip with points and credit card (partial redemption) P Redeem per segment only
Form a group to accumulate points faster P O
No restriction on whom you can transfer points to P O
No restriction on whom you can redeem points for P O

To learn more, visit www.reward-U.com and start earning points with your own reward-U account.

For reservations or information, please visit www.hkexpress.com, follow us on Facebook fan page:www.facebook.com/HKExpress, SinaWeibo: www.weibo.com/hkexpress; WeChat: HK Express; Twitter: HKExpress.jp or refer to our Instagram: @HK_Express.

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