It is nothing but good news for HK Express this year. Hong Kong’s low-fare airline continues to ride a jet stream of success, with strong developments in 2015.
Setting a promising tone for the remainder of the year, HK Express reached profitability targets ahead of schedule during the first quarter of 2015 and has continued to be profitable in the year to date. This was achieved through ongoing network expansion, strong passenger growth, driven by demand for HK Express’ low fares, and continuing cost reduction.
Passengers numbers carried in Q3 increased 83% compared with the same quarter in 2014, including a record high load factor of 83.5% in September.
Over the past 12 months, close to two million Guests have flown on HK Express, representing a 96% increase compared with the same period in 2014, taking the cumulative total Guests flown since transformation into an LCC to 3 million.
“When we transformed HK Express into a low-fare airline just two years ago, we set out to introduce affordable fares and great service to the Hong Kong market,” said Andrew Cowen, CEO of HK Express. “The consistently sky-rocketing passenger numbers attest to our strong brand identity and dedication to low fares. We hope to round out 2015 with continued successes and ride the incredible momentum into 2016.”
Extraordinary demand for the airline’s low-fare services has propelled HK Express to expand its exciting network of destination, adding routes to a variety of underserved cities across Asia. The popular airline has launched flights to a variety of top destinations so far in 2015, including Siem Reap, Cambodia; Bangkok-Don Mueang, Thailand (for the summer season); Jeju, South Korea; Lanzhou, China; and Hiroshima, Japan (commencing 27 October).
To keep up with incredible demand, HK Express has increased its staffing dramatically over the past year. Local job creation is a priority for the low-fare airline, which has created 127 new jobs so far in 2015. The total number of employees will grow to around 600 by the end of this year, which is a 35% increase from 2014 with the majority of jobs going to Hong Kong people.
Despite rapid growth, the airline still managed to maintain an impressive On-Time Performance (OTP) year-to-date average of 83.8%, retaining its number one position as the most on-time airline in Hong Kong. OTP is generated by independent flight monitoring website www.flightstats.com. Adding onto the fantastic OTP, the airline received a 7-star Safety rating on AirlineRatings.com which further support the rapid growth without sacrificing the spirit of offering the best flying experience on-board.
To finish the year on a high note, HK Express plans to introduce sophisticated new cabin crew uniforms, as well as a new fleet of A320neo and A321 aircraft to come in early 2016.