HK Express is rolling out a whole new look with stylish new uniforms from the same designers behind the airline’s cabin interiors and branding.
Designed by Daniel Baron, of LIFT Strategic Design, the new uniform reflects the HK Express brand. It’s polished, professional and a lot of fun — just like the low-fare airline’s company culture.
“The new HK Express uniforms have been designed to reflect the airline’s DNA: approachable, energetic and highly professional,” said Daniel Baron. “I wanted the staff to not only look stunning and stylish, but to also exude the personality of HK Express and feel proud to sport these uniforms. Instead of just handing out a look, we worked with the cabin crew throughout the design process to ensure that their comfort was a big part of the conversation.”
The new female cabin crew uniform showcases a contemporary style with high-quality fabrics, subtle silver shimmer, and the brand’s signature color. The two-toned silver dress features pops of purple along the neckline and waist, a vibrant violet jacket completes the ensemble.
Meanwhile, the male cabin crew uniform features light grey-coloured trousers handsomely paired with a dark grey jacket. Peeks of purple are seen in the jacket’s lining and pocket, as well as in piping around the collar and down the front of the short-sleeved white shirt.
“Having the ability to holistically oversee the airline’s brand concept means that HK Express has continuity between the cabin interiors, livery and uniforms,” said Baron. “Every design aims to be fresh and approachable – a reflection of the airline itself. I hope the cabin crew will feel comfortable and represent the brand with confidence.”
After months of designing and consultation, the cabin crew will debut their stunning new uniforms onboard HK Express flights this fall.
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HK Express is an IATA Operational Safety Audit (IOSA) registered airline and therefore in compliance with IOSA standards. HK Express is committed to delivering operational safety to its Guests and crews.