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HK Express Unveils Brand New Logo and Livery Announces Seoul as First New Destination of 2014

January 28, 2014 Aviation No Comments Email Email

HK Express held a press conference today to review HK Express’ business performance for 2013 and announce exciting new developments planned for Hong Kong’s one-and-only low fare airline, including its brand new logo and livery as well as the first new destination for 2014, Seoul.

“Since going on sale as an LCC last September, we’ve experienced overwhelming demand. The team is thrilled with the excellent sales performance. Almost 200,000 Guests have flown with HK Express already, with Tokyo and Osaka being the most popular destinations. Additionally, HK Express’ on time performance (OTP) is the best of all Hong Kong-based airlines, according to official independent statistics,” said Andrew Cowen, Deputy Chief Executive Officer of HK Express, before delivering the business strategy for 2014. “In 2014, we are planning on adding more than 12 new destinations to our network, offering our Guests the opportunity to travel to over 20 destinations across Asia with unbelievably low airfares. To cater for the increase in demand for our service, we’ll also be expanding our current fleet of Airbus A320 aircraft from five to 11 by the end of the year with an aim to recruit over 250 cabin crew and other key operational staff,” said Andrew.

At the press conference, HK Express announced its newest destination, the first of 2014 and one that is sure to prove popular with the people of Hong Kong, Seoul. From Sunday, 30 March HK Express will fly once daily from Hong Kong to Seoul Incheon International Airport, allowing Hong Kong residents to surf the Korean wave at the amazing prices for which HK Express has become known. Seoul has become one of the top destinations for Asian travellers eager to catch a glimpse of their favourite K-POP star, try some authentic Korean barbecue, visit some traditional temples or even indulge in some of Seoul’s world-famous shopping.

Another key highlight of the press conference was the announcement of the new livery and brand logo. HK Express might be recognisable by its incredibly low prices, but the familiar red and gold logo is stepping aside to make way for a funkier, fresher brand image that better matches the airline’s new direction. A new logo and livery design were unveiled during the press conference, both of which incorporate elements of Hong Kong’s iconic Victoria Harbour immediately associating the airline with the city it’s proud to call home. The ‘H’ and ‘K’ of HK Express are extended to remind the onlooker of Hong Kong’s stunning skyline, which is graphically reinterpreted on the rear and tail of the plane, all in a vibrant violet and red that breathe energy and life into the branding.

Mr. Andrew Cowen, Deputy CEO of HK Express explained, “We are thrilled to be working with LIFT for our brand re-design. With their extensive aircraft interiors experience, they have been able to offer us not just a concept, but a holistic approach to the project. This gives us the confidence the project will be completed on time and on budget. We wanted to establish a new brand for HK Express to reflect and support the amazing transition that HK Express has undergone in the past year, and the fresh, youthful and dynamic sense that the new design inspires, fits perfectly with our ethos as Hong Kong’s one-and-only low fare airline. The new logo and livery design will be rolled out across all of our branding towards the end of March. We look forward to the adventure continuing in 2014 and beyond!”

The airline will hold a launch event for the new brand in late March to celebrate the arrival of the first new aircraft to Hong Kong.

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