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HKTB Launches Old Town Central Mice Guidebook

November 6, 2018 Tourist Boards No Comments Email Email

Old Town Central (OTC), one of Hong Kong’s oldest and hippest neighbourhood, has become an all-in-one MICE cluster, setting a new bar for authentic MICE experiences in the cosmopolitan hub. 

The Hong Kong Tourism Board (HKTB) has adapted their popular Neighbourhood Guide – OTC for the MICE market, providing an easier way for MICE groups to experience the diverse and colourful district.

The guide is available in print and digital versions for meeting planners to plan and design the best spots in the OTC cluster, a community which dates back more than 100 years and offers a great variety of meeting ideas, from venues to team-building and gourmet indulgence.

The guide is divided into five main sections, including:

  • Teamwork in Action: Exciting team building workshops
  • Challenge Central: A scavenger hunt game at OTC
  • Dining: Diversified group dining options
  • Event Venues: Remarkable MICE venue selection
  • Choose Your Own Adventure: Eight themed self-guided routes for delegates

HKTB’s trade marketing and business tourism manager, Lisa Lee said OTC is an ideal hub for social events and corporate gatherings and this handy guide can help event organisers plan and design creative itineraries for their MICE groups with an array of engaging and innovative activities using unique venues and trendy restaurants.

“Australian and New Zealand groups who think they know Hong Kong will definitely be surprised at what OTC has to offer.  From Art institutions; heritage sites; to Michelin starred restaurants or street food stalls, Hong Kong’s cultural diversity allows visitors to discover Hong Kong like a local. For those looking for something different yet memorable, Old Town Central is a must,” Ms Lee said.

Overall Hong Kong’s MICE offering has also expanded with these new additions:

  • Hong Kong’s dual super-infrastructure transport links speed up connectivity to Mainland China: The recent inauguration of the High Speed Rail Link, connecting Hong Kong to Mainland China’s vast high-speed rail network, and the Hong Kong-Zhuhai-Macao Bridge, the world’s longest sea bridge, has provided a mega boost in connectivity, with additional efficient travel options between Hong Kong and Mainland China for MICE visitors
  • New integrated meeting solutions at the city’s two leading theme parks: Hong Kong Disneyland has started its six-year expansion plan, which will provide new attractions and entertainment offerings up until the completion in 2023. Ocean Park Hong Kong has also unveiled a on-site hotel, Hong Kong Ocean Park Marriott Hotel, offering more than 14,500 sq ft of event space. For those who want to relax with a splash, a Water World is also in the works
  • Booming cultural venues: Hong Kong is set to welcome a variety of new and revitalised historical sites that are perfect for MICE planners looking to create a truly memorable event. The latest additions include: Tai Kwun and The Mills; and the West Kowloon Xiqu Centre will open in early 2019.
  • Luxury flags fly high in the hotel scene: Hong Kong is home to 285 hotels, offering 79,944 rooms as of June 2018. From 2018 through to early 2019, the city will welcome more iconic brand names on both sides of the Victoria Harbour, including the 336-room Murray Hong Kong, the 129-room St. Regis Hong Kong, and the 671-room Hotel Vic on the Harbour on Hong Kong side, and across the harbour, the 413-room Rosewood Hong Kong

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