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HMC Appoints New Executive In The Middle East, Africa And West Asia

October 2, 2014 Appointments No Comments Email Email

Hospitality Marketing Concepts (, the world’s leading provider of paid membership loyalty programs for premium hotel organizations, today announced the appointment of Kevin Joseph to the position of vice president and general manager, Middle EastAfrica and West Asia. Mr. Joseph will be based in HMC’s regional office in Dubai Media City, effective 1 October 2014.

As vice president and general manager, Joseph will oversee strategic direction and partnership developments for HMC in the region. Continuing the company’s significant growth and momentum for all three of HMC’s core products–premium paid membership programs, CLUBHOTEL, and VOILA Hotel Rewards–Joseph will focus on enhancing client and member geographical distribution and engagement throughout the Middle EastAfrica andWest Asia. In addition, Kevin will employ his substantial experience to advance HMC’s e-commerce and partnership opportunities with the goal of expanding into new distribution and revenue channels for HMC’s hotel partners. Under Kevin’s leadership, HMC will also continue to expand its geographical presence throughout the region.

Mr. Joseph’s career is comprised of senior appointments in several countries across all continents, including the UK, IrelandFranceCanadaUnited StatesSouth Africa and, most recently, Australia. He worked primarily in the fast-moving consumer goods (FMCG) segment until he and his family settled in Sydney, Australia, 10 years ago. In Australia, Joseph leveraged his seasoned leadership experience and change management expertise to lead medium-sized organisations in Australia to record levels of success. These skills took him into the hospitality, banking and education industries where Joseph left a mark of success in each case. Of closer relevance to his new role with HMC, Kevin assisted in the successful opening of five large 300+ seat restaurants in DubaiAbu DhabiBahrain and Kuwait, all of which operate today with much accomplishment. A graduate of the University of South Africa, with an Honours Degree in Marketing, Joseph brings to HMC a proven track record with over 30 years of experience in some of the world’s most prominent and successful companies.

“We are delighted to welcome Kevin to his new role,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. “With this appointment, HMC further aligns our organization around a commitment to performance excellence. Kevin’s extensive experience working with top global firms will have a major influence on HMC’s future by ensuring continued, unwavering success in business and partnership development both for our premium paid-membership programs and VOILA Hotel Rewards.”

“As the worldwide leading provider of premium hotel loyalty programs, HMC has developed and implemented thousands of successful and innovative hotel membership programs over the past 26 years at upscale hotels in the Middle EastAfrica and around the world. HMC is truly the leader in the industry,” said Kevin Joseph. “I have long believed that in this ‘highly connected world of rapid knowledge transfer,’ business success is achieved through brand trust and people engagement within an organisation. Most importantly, it is fundamental that we always exceed customer’s expectations.”

HMC is the world’s leading full service loyalty solution provider for more than 1,250 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service.

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