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HNA Group Launches Interactive Campaign in Times Square to End World Hunger

May 31, 2017 Responsible Tourism No Comments Email Email

In support of world hunger relief efforts, HNA Group, a Fortune 500 company focused on tourism, logistics and financial services, announced the successful launch of its #ShareMoreDreamMore campaign in Times Square, New York City, engaging more than 10,000 active participants in the first week of the campaign.

The campaign, which launched on May 22, 2017 and runs live through June 4, 2017, uses an advanced interactive billboard on one of New York City’s busiest street corners to raise awareness around the critical issue of hunger in Ghana. Visitors who wave their smart phones in front of the billboard have the opportunity to learn about the plight in Ghana and access a website – www.hnadreams.com – via their mobile phone to learn more about this important issue and find out how they can personally make a difference in Ghanaian girls’ lives.

Gao Jian, Chief Operating Officer of HNA, said, “Since 2013, HNA Group has donated over $1 million to help end hunger, increasing food security, improving nutrition and promoting sustainable agriculture by 2030. We remain committed providing healthy meals to families in Ghana and hope our engaging #ShareMoreDreamMore campaign will help highlight the issues and facilitate ways for more people to join us in taking action.”

Over the past two decades, HNA Group has made corporate social responsibility a top priority. To date, the company has made approximately $1.45 billion in charitable contributions geared toward ecological sustainability, eradication of poverty, social equality and disaster relief. In addition to support the World Food Programme’s school meals operations in Ghana, other initiatives include:

  • HNA Brightness Action: Since July 2004, HNA Group has worked with the National Blindness Prevention Guidance Group and Beijing Tongren Hospital to fund eyesight recovering treatments for cataract patients in Africa and Asia.
  • HNA Send Love Home: In February 2013, HNA Group launched an initiative to offer free airline tickets to help colleges in need return home for important holidays.
  • HNA Benevolence Wells: To commemorate HNA Group’s 10th anniversary in 2003, the company pledged funding for a project to drill 100 wells in water-deficient areas of Hainan province over a 10-year period, solving drinking water difficulties and enabling the irrigation for farmland in the region.
  • HNA Social Innovation Competition: In May 2014, HNA Group and 21st Century Business Herald launched a contest at Peking University, inviting social entrepreneurs to present their ideas on how to improve all aspects of education and achieve educational equity and development.

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