HNA Hospitality Group Won Influential Brand Prizes and Signed Strategic Cooperation Agreement with Sunnet
The awarding ceremony for The Most Influential Brand Award Ceremony in Hospitality Industry 2014 by Meadin website was held at New World Hotel Beijing. HNA Hotels and Resorts was awarded “2014 top ten most influential high-end domestic hotel brands” while “Tangla Hotels and Resorts International” was awarded as ” 2014 the most promising upscale domestic hotel brand”.
Mr. John Kidd, president of HNA Hospitality Group, accepted the awards on behalf of the company. Mr. Kidd pointed out that the award is a great encouragement for HNA Hospitality Group as the company aims to build a world-class hotel brand. Nowadays, there is room for improvement for domestic brands willing to enter the international market and awards are helpful tools to improve brand awareness.
Meadin is a Chinese web portal aiming to gather hospitality industry contacts and information. The main content includes data provision, data research, brand building and advertisement tips. Meadin is committed to use digital information to integrate and exchange hotel industry information; strengthen the flow of communication among hoteliers; promote the development of the Chinese hotel industry; build an industry data platform.
At the end of the ceremony, HNA Hospitality Group and Sunnet signed a strategic cooperation agreement.William Zhao, HNA Hospitality Group’s Director of Marketing and Qin Luo, Sunnet’s Chief Operation Officer, signed the strategic cooperation agreement witnessed by John Kidd, president of HNA Hospitality Group, and YiQiao, CEO of Sunnet. HNA Hospitality Group is among the first group of companies to use the MBI evaluation data that was developed by Sunnet to check the mark brand awareness to develop and improve future brand building strategies.
With the mission to establish a Chinese hospitality brand of distinction that truly serves from the heart, the group also aims to collaborate with and contribute to the tourism, real estate, hotel and airline sections. Such a synergy will in turn provide the group with greater avenues for operational and financial development.